Sunday, 26 February 2017

5 Top Job Opportunities For A Visual Designer

In our today’s blog we will be discussing about the  job opportunities a visual designer gets in the job scenario.

Visual designers are the problem solvers of the design world surprised to know how? They actually bring life to a brand. And they play a key role in defining what goes into a brand’s unique stylization.

In addition to creating beautiful designs, they know how to explain design concepts and

the decisions behind their work.It is important for the visual designer to understand there user interface, and web designing. Its not required for them to know coding.

Visual designers rarely work on print products, but they do need a strong understanding of graphic design, identity design, and branding. They need to have exceptional visual messaging and communications skills, too.

They work primarily with web layouts and deliverable, including things like icons, info-graphics, logos, and presentations.

When its come to the scope they do have immense scope of jobs available in the market. We will discuss 5 such great opportunities ones get working as a visual designer.

Advertising Agencies



As a visual designer one has to visualize and style a particular product to reach its target market. So Advertising agency is the platform where a visualize and explore his or her talent to its fullest. In India there is so many advertising agency running who is hiring visual designer. So growth opportunity is immense with advertising agencies’.

Multimedia Creative Person





A transmission creative person performs a similar task as a visible designer. He/ she specializes in camera work across all mediums like television, movies, games, and video. With the employment of specialized laptop software system, the artists style sketches of scenes, pictures and animation.



Video Game Developers





 Another interesting sector that opens is one can work as video game developer. Working at a game company is taken into account is actually a treat for many designers. Game corporations now a days are renting  visual designers to make the graphics for the games they’re creating or working on.

Editorial Designer



The print & business enterprise tend to hire visual designers to make fascinating layouts for magazines, newspapers & brochures. It’s a creative and interesting part since magazines need new cover attractive cover design every time. These designers, with editorial style skills, add collaboration with editors & photographers helps to make a selected look & feel of the magazine which comes out with an eye catching layout.

Art Director



This position could be a senior-level job. It involves perfect coordination with numerous groups understanding the need so to attain the ultimate visual output. Associate stage Director helps to produce an inspiration or an issue to figure with, and ensures mounted time lines & to get better output. In this profile the responsibility is more along with hefty remuneration as well.



Thursday, 23 February 2017

6 Top Job Opportunities For A Graphic Designer

If you are planning your career in graphic designing there are plenty of opportunities knocking your door? In our today’s blog we will discuss top 5 opportunities a Graphic Designer will get after successful completion of the course from Maac Kolkata.

Advertising Art Director


Next successful job you may take up will be as Advertising Art Director. If you are the advertising art director the basically, you’re the big boss in your own way. The advertising art director works along with the copywriter(s) to create effective visual communication for advertising agencies.  In India advertising agency are growing since every product wants it sales to go up and awareness in the market so this happens to be the best platform.

To add to it this job Advertising Art Director is not limited to an ad agency now days. Film production houses, studios, web design companies, graphic design companies, and even print & publishing houses hire Advertising Art Directors. This means ample job opportunities in the market for trained & skilled graphic designers no second thought about it.

Animator



Don’t be surprised. The basic job of an animator is to produce several digitally or hand-drawn images, and even puppets. Over a period of time, it has been noticed that good graphic designers make great animators because they have a very distinctive sense of visual appeal.

This is the most important requirement for an animator as it is their job to put different images in a sequence for impactful & unforgettable story telling. From 2D & 3D model-making to stop-motion and computer-generated animation, with knowledge of graphic design, you can choose to work in any type of animation you want or even multiple types at a time.

 Graphic Designer





Well this is what you basically train for. Based on the needs of a client, a graphic designer produces ideas & concepts to create a visual brand. As mentioned before, being a graphic designer allows you to work in different industries including advertising, magazines, computer games, websites, books, and corporate communication and so many arena you can actually explore.

Illustrator




This is the big picture! You can either choose to be just a graphic designer or become an illustrator at the same time. It is the work of an illustrator that takes a story or an idea forward by giving it a visual representation. These can be through drawing, photography or digitally created.



Printmaker


In this fast moving digital world, there is still a huge demand for graphic designers both in the field of print & publishing. This particular profile is best suited for those who are a little more adventurous, and like doing things with their bare hands instead of sitting in front of a computer. Woodcuts & silk-screens are two of the most common techniques used by printmakers to create images.

The designs are created by hand, and then transposed onto surfaces, usually with printing press techniques. You could be creating interesting book jackets for famous authors or unique invites for celebrities. It’s an absolute creative job. This industry also allows graphic designers to enjoy the best of both worlds. So what else you need. Instead of using traditional methods, you can adopt digital printing process to create great designs making them work closely with computer artists.

Own Studio


Dream Big and  chase to make it true..

Last but not the least you can always start your Own Studio; there lies the flexibility of being a graphic designer. You can rule and conquer your own business, since you are the best person with best ability to convert clients and deliver good graphic work.  So you can always start working as par time or full time freelancer.



Thursday, 16 February 2017

Top 5 VFX Films of 2016

VFX or Visual effects,  we can notice its presence and everywhere in advertisement , movies, tele- serials etc . There are hardly any movies today that do not use visual effects,  Last year too  i.e 2016 we had many good VFX movies which were actually a visual teats to us. Here we take the opportunity to discuss the top five VFX films of 2016 that made a ever lasting impact on its audience.


The Jungle Book

Walt Disney’s The Jungle Book had made it to the top five of Oscar’s predicted nominations list for the Best Visual Effects category which is really commandable that too in Visual effect category. But this should come as no surprise as the movie has pushed all  its technological limits. We, were actually gone, mildly spooked watching Kaa (the python) in 3D, and how real and magnetic she looked. Be the movie we see dubbed in English or Hindi, we just can’t get enough of our sweet Mowgli, Baloo, Bagheera, Shere Khan, and King Louie.



 Fantastic Beasts and Where to Find Them

The most recent release was also one of the most awaited releases of the year. Riding on the immense popularity of the Harry Potter franchise, this prequel to the series has close to 1,500 visual effects shots in the movie is just mind boggling. It is also a strong contender for the nomination list at the Oscars. After all, how often do you find the magical creatures coming out of a suitcase?  Feel if it really happens in reality.


Doctor Strange

While we tend to wait for Benedict Cumber batch to come back as private eye, we got a visual effects treat in Doctor Strange. Considering that the movie has no less magic than a Harry Potter film, making the mystic realms, the astral plane,  kaleidoscopic components, and space look real was sheer work of  genius strokes. For those who have watched it, will grasp it. and if you haven’t watched it yest do watch to savor your visual pleasure.


The Revenant

Of course, we have all detected stories regarding however sculptor DiCaprio shot in sub-zero temperature at remote locations for the film. But that will not exclude from the gorgeous locations visuals created through VFX that had United States of America pasted to the massive screens. Talking of VFX in The Revenant, how will we tend to not mention the bear mauling DiCaprio, still fresh in our minds. We should not forget to mention that there is no bear or Di Caprio were hurt during the shot. So guys chill and enjoy the movie at its fullest.





Captain America: Civil War

And we simply can’t get enough of superheroes do we! If you saw Captain America: war, we will always remember the airfield scene wherever a superheroes war breaks out. The Avengers, Black Panther, Ant-Man, and even the very young and our own Spider-Man area unit all gift in the action-packed scene. Definitely one of the simplest VFX-laden films created this year.





So we appreciate feed back from our readers who has actually missed out seeing the top 5 VFX movies of 2016. And guys who are looking forward for a career in visual effect industry this is the right time for you guys to hit the market and to learn and acquire skills from the expert in the industry. Undoublety Maac Kolkata has shared such tempting platform for you all to be apart of the VFX team , our course is extensive with practical exposure, since we are the best VFX Institute in Kolkata.

Wednesday, 15 February 2017

3 Big Challenges Behind Passengers’ Spaceship VFX Shots

MPC had plenty of  challenges to solve while shooting the VFX shots in Passenger Spaceship in the film, which, includes how to realize scenes of the spacecraft, the Avalon.



MPC’s visual effects for the anti-gravity swimming pool scene in Passengers after talking to VFX supervisor Eric Nordby here we are to discuss what are the various challenges he faced while shooting.

Here Nordby runs down three things he and his team at MPC had to tackle specifically with the 1000 metre long ship, from design to scale and then coming up with an appropriate environment and lighting in space – something that’s harder to do than you could ever think and imagine.

Let’s discuss the challenges one by one.

Challenge #1 – A Ship Design That Felt Like It Served The Story

The story being, it’s this luxury cruise ship in space that has to also transport 5000 people as well as all of the cargo and the rest of it and not just feel like a freight liner.

So Guy Dyas, the production designer, broached that quite early on. He was inspired by,  all things even a sycamore leaf, which is a leaf that when it eventually falls, takes the helicopters down towards the ground.

And it’s got this very beautiful sweeping design to it. And so that was an early inspiration, to go back to the natural world. That formed the basis of it and then they just went from there and modified the ship where  modification needed.

Challenge #2 – Selling Scale



This is a huge challenge to visual effects, especially when you don’t have anything close by. And because we’re in deep space for the entirety of the movie we’re never really close to anything.

There’s one moment where one has pass by a star but the vast majority of the exterior shots are just ship and then a very, very distant star field, a star field that’s light years away.

So we’re never close to planets, we’re never close to other ships. So to really wrap our heads around the appropriate scale it required some heavy thinking on what one could afford to operate, what we could afford to really add that sort of geometry component to it that wouldn’t kill us in render and the rest of it.

And so what became the guiding principal was to art direct the shot.

So  the shot was staged, and then whatever  got closer to  would just pour whatever resources we had into doing a paint up and whatever we had in terms of atmosphere and all this stuff we wanted to add in order to sort of help us scale.

Challenge #3 – Exposure & Speed



As a result of us being in deep space and not close to any stars, we sat down with Rodrigo Prieto, the director of photography.

A large portion of the movie is in exterior space and we wanted to pick his brain on how he would see that.

We’ve seen some incredible work lately, both Interstellar and Gravity and others.

We’d been going with this very, very high-key harsh light that immediately you get a huge mileage out of because it feels very NASA-like, it feels like what you would see in actual space photography – a very blue, harsh, one light, intense fall-off shadow. And so we talked about whether or not that was a possibility for him.

Well, firstly, it would be a complete cheat because we’re not close to any sun, and secondly, he didn’t like the fact that it would be a very ugly light for the amount of stuff we had in this movie.

It would have pulled away from what he felt his overall lighting design was going to be, which I thought was great because it allowed us to create this lighting dome which was based on essentially a nebula as opposed to any single source, which we kind of designed with a very soft ratio that was more similar to how Rodrigo was lighting the interior of the ship.

The next big part of that challenge was, how do you get that to look real?

Because obviously exposure-wise when you’re actually shooting astral photography you’re actually photographing nebula and distant galaxies and there are such extraordinarily long exposure times nothing we’re going to do is going to be in that world.

And so we really had to strike a balance of what we thought felt overly designed or under designed.

So we created a continuum of images for Morten and Rodrigo before we shot a frame of film, and we went all the way from extraordinarily stylized Guardians of the Galaxy-like – a very colorful world that worked so well for that movie to just International Space Station space walk photography.

And we just talked at length about everything in between and found our area that we felt comfortable with. And then from there we could backpedal and start to paint up our space-scapes and then try to get some depth in those space-scapes and create this absolutely massive build that would form the setting for the entire movie.

We always seek for your valuable comments on our blog, we look forward for your valuable comments too.

Friday, 10 February 2017

JOURNEY WITH MAAC ANIMATION KOLKATA

INSIGHT ABOUT THE ANIMATION INDUSTRY




The demand for Animation and VFX  in India is growing at a rapid pace. We at Maac Animation Kolkata will be sharing the insight of animation industry through our blog.

According to the last NASSCOM report, the Indian Animation business is poised to succeed in US$ five  million from its current size. despite of its late entry.

Animation industry is on the path of expansion and experience a long way to boom in career. It has boundless scope for those who love to create magic. Even the World wide digital animation market is poised to grow double by 2020.

Indian animation companies and studios have been moving up the value chain to create own intellectual property rights.

Global giants such as  Disney, Warner Brothers, Sony have been out sourcing animation characters and special effects to Indian films.

Though this industry has been clubbed under the technology sector, entrepreneurs says the business is 70 percent  blend of artistic style and only 30 percent technology.

This is why small enterprises driven by the passion of art lovers are bagging notable deals. And what is the most exciting fact that the industry would give employment to the thousands of 2D- 3D Animator and VFX artist.

The growth of the animation industry and increase in outsourced demands have led to the emergence of various animation companies across india.

Cities such as Mumbai, Chennai, Bangalore , Hydrabad , Kolkata And Trivandrum are becoming the country’s major animation centers .

These companies own- high tech studios employ highly skilled engineers  and are backed by state –of the –art equipment .

These companies offer a full range of services from 2D animation, 3D animation, Story boards, medical animation and animatic to product demos, viral videos, illustrations , logos, banners, portraits , caricatures etc. They also provide special animation services customized to the clients’ need.

REASON TO CHOOSE MAAC ANIMATION KOLKATA:-

The best way to pursue a career in Animation and VFX is to going through a Job ready industry preferred course and curriculum.And for this “MAAC KOLKTA” is the best option .

CHOWRINGHEE, KAKURGACHI, RASHBEHARI centre are the best 3D animation and Vfx institute all across Kolkata.

The basic USP’s of these three centers are —best infra, best faculty deliveries and the most important USP is – placement opportunities.

By the past fifteen successful years Maac  Rashbehari, Chowringhee and Kakurgachi  gave an ample number opportunity to their students.

On the basis of these valuable offerings and exciting education system students has established their own recognition in the field of Animation VFX Graphics, multimedia, gaming etc .

Not only the class mechanism , these three centers arranges special activities which helps students  to enhance their knowledge beyond the syllabus.

MASTER CLASS-



Every weekend Friday or Saturday MAAC Chowringhee, Kakurgachi and Rashbehari offers Master Class.

This session is specially organized for the students as to gain extra knowledge about Industry and Job roles. Subjects such as-“Story Board” “Web Designing” “3D Modeling” “Clay modeling” etc discussed in a vast way.

The master class is not only for MAAC Kolkata’s existing students, but also for external candidate. Who aspire to be apart of the session can participate or registered free for this.

Every Friday/Saturday 2 hrs is secured for this delivery and its totally free of cost.

The topic are the most important and exciting and of course  help full for the future – Colour Correction, Matte Painting, HDR Toning etc.

Each and every doubt is finally concluded in between the session. This type of classes are conducted from time to time to enhance knowledge beyond the syllabus.

So friends if you are very imaginative and overwhelmed about your career Join “MAAC Kolkata” where “Dreams Comes True”.









Contact Us:-

MAAC Chowringhee
Mobile: +91-9836321595
Email Id: chowringhee@maacmail.com

MAAC Kankurgachi
Mobile: +91-9830390356
Email Id: kakurgachi@maacmail.com

MAAC Rashbehari
Mobile: +91-9836321789
Email Id: rashbehari@maccmail.com



Thursday, 9 February 2017

Breathing Life Into CG Effects: An Overview of Motion Capture in Films

Have you been marveled by Gollum and Smaug in The Hobbit, wondered about Davy Jones’s tentacled head in The Pirates of the Caribbean, felt the Hulk’s anger in The Avengers, or been awed by the Na’vi in Avatar? If you said yes to any or all… congratulations, because you have experienced an inkling of the magic that is possible through motion capture.

Called ‘Mo-cap’ in short, this technology was developed as a way to automate a popular technique that was used in landmark films like 1937’s Snow White and the Seven Dwarfs or 1978’s The Lord of the Rings.

In those days, to speed up the process of traditional animation, artists would draw over the motion of actors from a projection of live-action footage to produce the final animated footage.

Needless to say, it was a lengthy and arduous process: movement was first traced for main or ‘key’ poses (which came to be called key frames), following which the flow of action in intermediate frames would be filled in.












During the 1980s, there were several developments in bio mechanics, which led to such devices being used in conjunction with computers to produce characters and animation like some stunt doubles in 1995’s Batman Forever or Jar Jar Binks in 1999’s Star Wars: The Phantom Menace. In the 2000’s, motion capture began to be more widely used.

Peter Jackson, in The Lord of the Rings films, used mo-cap extensively for the character of Gollum (played by Andy Serkis): an elaborate system of 25 cameras were used to record the actor’s movement and apply the information from the markers to a 3D model.

Serkis and Jackson teamed up once more to create 2005’s King Kong, where facial markers were used for the first time. 2004’s The Polar Express was the next milestone as a 3D film to be created using motion capture technology.

Its director, Robert Zemeckis, refined his technique in 2007’s Beowulf and 2009’s A Christmas Carol. The Pirates of the Caribbean films were unique as actors were filmed in mo-cap suits and markers on-set rather than in a studio as was done previously.

The breakthrough in realistic motion capture came with 2006’s Happy Feet (Animal Logic) – which won the Oscar for Best Animated Feature – and 2009’s Avatar (WETA Digital).

The director of the latter film, James Cameron, a long-time dabbler in special effects techniques, even devised what he called a ‘virtual camera’ that enabled him to view the actors’ motion in their CGI avatars as they were being filmed.

The astounding level of detail that was captured sets Avatar apart even today in terms of quality. Motion capture that incorporated actors’ expressions in addition to body movement began to be termed ‘performance capture’.

Since then, motion capture technology has only moved forward. Peter Jackson’s WETA Digital continues to be a leading supervisor of mo-cap in films.

Andy Serkis, who has played several characters requiring motion capture, founded The Imaginarium Studios, which has provided cutting-edge mo-cap for films like 2011’s Rise of the Planet of the Apes, 2014’s Dawn of the Planet of the Apes (both of which featured Serkis as a main character) and 2015’s Avengers: Age of Ultron and Star Wars: The Force Awakens.

We can only watch to see what comes next, but one thing is for sure: it will be worth waiting for.

Wednesday, 1 February 2017

LEARN STORY BOARDING WITH MAAC ANIMATION KOLKATA

In our todays blog we will discuss in depth the process how to learn effective story boarding only at Maac Animation Kolkata.

What is storyboarding?
What is the job of a storyboard artist?
Storyboarding techniques.
What Is Storyboarding?

Storyboard is a sequence of visualized images based on the particular story concept for motion picture, 1motion graphics, animation films etc. It is like comics but in a much better updated way. Process of Storyboard preparation was developed by Walt Disney during 1930 for their own productions and gets followed by them and many more other production studios.

Example:

Three panels below showing us a small story as an example of storyboard for an animated film. Panel one is showing a character comes into the screen from left and goes out from right. Panel 2 is showing another character comes into the screen with an arms as if he wants to hit the first character. And third panel shows both the characters in th frame both running hard and this frame is an eye relief.

 What Is The Job Of A Storyboard Artist?

A storyboard artist visualizes stories and sketches those visualized frames of the story in pencil drawings in rough mode and from there to the finally approved panels.

Professional storyboard artists first plans characters according to the locations and also take helps of placing camera according to the required shots.

Storyboarding techniques.
Let’s take a small story and let’s try to board the same by simple camera placements.  
Story:    Roji the rabbit found his farming does well and feels happy. He is standing in the field while he found Jack coming towards him with a plough on his shoulder.      

In beginning, let’s have a conceptual image (Pic : 1)
which will reflect where the story is placed.  This picture of top planning gives us a rough idea where and how the characters are placed. We have also idea where is the east, west, north south sides are and according to that now we can draw some concept sketches by which we shall get correct positions of character and backgrounds.


In our first line of story concept we have Roji character is getting established with a happy satisfied mood and to enhance the same lets place him in front of his house.

In Pic: 2, we placed a camera in green colour to get the idea in much better way. Because we are targeting to sketch the rough cut panel to view the same written concept in a cinematic frame (Pic: 3).

Along with it we created one more frame (Pic: 4) where we have put camera movement information for compositing team to establish his expression as said in story.

Even we create another frame (Pic: 5) for further reference for viewers and compositors, as we know the character will see another character who is coming towards him.

And we also can see that all these shots are based according to the camera 1 position. In pic: 6 we can also see the camera is in same position to hold the expression of the character.


In the second line of the story we see that Jack character is coming towards Roji character with a plough on his left shoulder.

Accordingly we place the second camera behind Roji to explain properly to the viewers that the Jack is coming towards Roji (Pic: 7).

This shot is taken over the shoulder of Roji and that is why it is called an OTS (Over the shoulder shot) (Pic : 8).

These are basic way of panel by panel storyboards but there are more and more aesthetic feels to make it better for any show.

We at Maac Chowringhee held special class for Storyboarding. Its 2hrs -3 days a week for 6 Weeks programme. For enrolling please feel free to contact us at   +91 9836321595   or can email us @ info@animationkolkata.com.



MAAC Chowringhee
Mobile: +91-9836321595
Email Id: chowringhee@maacmail.com

MAAC Kankurgachi
Mobile: +91-9830390356
Email Id: kakurgachi@maacmail.com

MAAC Rashbehari
Mobile: +91-9836321789
Email Id: rashbehari@maccmail.com