Secret of Logo Design

Do you think creating Logo design is simple?

Well, only a professional Logo designer can give answer to this question.

A logo is company’s first impression; logo makes an impact on customer’s brand perception and purchase decision.

A Logo talks beyond colours, stylised fonts and graphics; it is a brand’s visual identity.

So, designing a logo is not that simple.

Here in this blog today we will discuss about the secret of Logo design.

Today Logo designers are in high demand and a well-designed logo with a secret message is always catchy.

A 3D Logo designer considers lot of things while designing logo for a company.

Most of the famous Logos carry a significant meaning or hidden message within themselves.

Before designing a Logo for a company you need to do a bit research about the company.

Interview the client to get all the necessary information about the brand.

Learn about the industry and its competition.

Check out the current design trends and client’s need.

Secret Criteria For Logo Design

Logos are born from Research.

Each and every logo which is famous now is the result of extensive research.

Understanding the need of the client is important.

Collect the information like – who are the client, what they do, how they work and what is their target market.

Go through the previous logo if available and then think about the upgrade version.

Do research online to get inspiration.

Research of the target audience or customer is also necessary.

Giving value to customer’s perception and designing the logo in such a way that it will not hurt sentiments of the people is necessary.

Logo design is not only about creating an appealing visual but also building up a brand.

The logo should communicate between the client and its target customer; so market research is important.

Logo design should be simple so that customer can easily register the brand in their mind.

Explore With Typography Critical Thinking, Creative and Planning is the basic rule.

To create a design for logo the best way is to use pen and pencil to sketch out the ideas.

Sketching with help to do experiment freely; you need to save the sketches for the future reference also.

Take care of the pencil strokes or shades while designing the logo; use the alphabets in a stylised way.

Typography is the main part of an effective logo.

Either one can create a customized typeface or use a pre-set one.

Keep the typeface simple, readable and classy.

After doing the pen and pencil sketch, work on computer software to design Logo.

Today software comes with in-built typography; the artist can do research and then select the appropriate typography suitable for the brand.

The artist can use typography to embed hidden message in the Logo.

Experiment with typography will help the artist to build corporate identity.

Letters and typography style should be used in such a way that it could create a hidden figure as a message of a company.

Typography is subject to trends, so choose the font carefully.

A logo helps to distinguish a brand from its competitors, so it’s important to make the image of the logo unique from the rest.

Play with Symbols

In the above picture we can see very familiar symbols which we come across in our daily life.

Brand message can be easily conveyed through symbols.

Give your logo a unique symbol so that the people can remember it easily.

A simple test or a simple image is easy to memorise rather than the complex one.

For logo designing get inspired from different resources such as design centric websites.

Something which will make you happy is the potential root of an awesome idea.

Select the Colour Tactfully

While designing logo, colours play an important role.

Bright and bold colours grab’s the attention more easily.

Every colour has its own significance and it can add fresh idea or message to the logo.

Each colour has its own property such as Red is for energetic; Orange creative, Green is for growth, Pink is for fun etc.

Choose the colour from the company’s other graphic designs.

For example this NBC (National Broadcast Company) Logo has many colours and it shows the features of a peacock.

Here colours are used in such a way that we can see peacock in Logo design.

To add hidden message in the logo use the space carefully to add colours.

Colours should be used tactically.

Keep the Design Simple

A simple Logo is easy to remember, avoid putting too much detail into the concept.

Simple Logos are easy to recognise from a distance.

Choose the easy to read font.

It is not necessary to show what the company does in the logo, example Marlboro Logo doesn’t have a cigarette or BMW doesn’t show a car.

A logo works as identification for the company.

A well-designed logo represents the so called company and what that company stands for.

A good designed logo also helps the public to differentiate it from the other competitors.

A logo appears on many platforms such as websites, business cards, billboards etc.

Logo should have flexible size and content depending upon on which platform it appears.

A good logo design works on printed materials as well as various digital platforms like mobile devices.

Avoid using too much of effect as the logo need to look great across different platforms.

Lots of effect may make the logo beautiful but it won’t be translate well to different media platforms.

Start with ordinary black and white effect and then do experiments with other colour contrasts.

Timeless

If you look at Coca-Cola Logo, it hasn’t changed much since 1885.

Design a logo which will be effective for 10, 20 or more years.

Think about the longevity and not about few months or years.

Trends will come and go but the logo should undergo the ages.

Get to know more about Logo Design by joining our MAAC Kolkata Centres

Many Faces Of Graphic Design

Here you have many faces for graphic Design today we will discuss in our blog different aspect of grapic design from the eye of graphic designer.

There are plenty of job opportunities in the market today for a Graphic Designer.

A graphic designer communicates visually through the use of typography, photography and illustration.

Graphic designer creates symbols, images and text to deliver ideas and messages.

Fields where Graphic designs are used include Corporate design, editorial design, environmental design, advertising, web design, communication design and other.

Graphic design helps in selling a product or idea. Logo, colour, packaging and text are part of creating a brand identity.

Graphic Designers plays an important role in a branding team.

From Story books to Newspaper, the display of opinion and facts can be improved with graphics and visual information.

A skilled designer work hard in stylization of a text. He / She deals with art and technique of arranging type (Typography) to make written language readable and appealing while display.

Graphic designer should have good skill of communication.

Graphic Designer working on digital computers needs to be more skilled in image-making, typography and layout.

The field of Graphic Design is growing and the demand for specialized and skilled designers is high.

Marketing and Advertising Graphic Design

From making a product visually attractive to launching it into the market for customer satisfaction need understanding of the demand of customer.

Marketing of a product depends upon People’s need, awareness and satisfaction.

People always find visual content more attractive and engaging.

A company can promote and communicate more effectively through graphic design.

The Marketing Designer works with company owners, directors, managers or marketing professionals to create assets for marketing strategies.

Even custom T-Shirts can help the companies in building a brand identity.

T-Shirts carry the brand message in a more casual and friendly way. A well designed T-Shirts with Logo or company name catches the attention of masses more easily.

Vehicle advertising or Vehicle Wrap is the most economic form of outdoor advertising.

By using proper colour, Image, Logo design, photograph in vehicle warp; the message becomes attractive.

Types of Marketing Graphic Design are:-

Postcards, Flyers and Vehicle wraps

Magazine and Newspaper Advertisements

Posters, Banners, Billboards and Brochures

Signage and trade show displays

Images of Websites and blogs

PowerPoint Presentations and etc.

Marketing Designer should have problem solving attitude, excellent communication and time management skills.

Business Card

Publication Graphic Design

Thoughtful combination of Text and Image to support the content; is an important part of Publication Design.

Books, Newspapers, Magazines, Annual Reports, Directories, Newsletter and Catalogues fall under Publication Design.

Sometimes we buy books by looking at its cover; the cover of a book communicates a story and message through colours, fonts, images, symbols etc.

For Research report, Graphic Designer can display data through charts or Info-graphics whereas for Alumni Magazine designer adds illustrations to make the article catchy.

In Publication Designing, the print materials should be on time, on budget and without complication.

Skilled Graphic Designers work with Editors and Publishers to create Layouts with selected Typography, Photography, Graphics and Illustrations, infographics.

Designer should take care of Footnotes, Folios or Active links for a web version, copyrights, photo credits and many more in Multi-page layouts.

The Stationary items help to popularise business.

Things like Letterheads, Business Cards, Folders or Envelops etc. Shows professionalism and make impression on clients.

Packaging Graphic Design

A correctly and creatively done packaging draws attentions, sends message and sells product to the customer.

All products need packaging for storage, distribution and sale.

Packaging Design is a valuable marketing tool, as it communicates directly with the consumer. Each and every box, bottle, bag, can, container tells the story of a brand.

A Catchy Label Designing of a product; differentiate it from other product in the supermarket.

Label Designing includes the information of its maker, manufacturing and expiry date, ingredients, warnings etc.

In Packaging Industry, many types of symbols are Nationally and Internationally standardised. Such as a green dot convey that the packaging can be recycled.

Packaging Designers should have expert knowledge of print processes and a eager understanding of Industrial design and Manufacturing.

Packaging Designer should be Bold, Creative and Think out of the box.

Motion Graphic Design

The Graphics in motion are called Motion Graphics; such as animation audio, typography, Imagery and Video.

For example Kinetic Typography and Graphics used in film and television opening sequences, three dimensional station identification logos of some television channels.

Motion Graphic Designs are used by motion graphic designer in openings of Movies, Television Shows and News Programs to make the introduction more entertaining.

Computer Software like Adobe After Effects, Adobe Flash and other helps to create Motion Graphics.

Motion Graphics can be used in the:- Title sequences and end credits, Advertisements, Animated Logos, Trailers, Presentations, Tutorial videos, Websites, Apps, Video Games and Banners.

Environmental Graphic Design

Visually connecting people to places to improve their overall experience by making spaces more memorable, interesting, informative and easier to navigate is the work of Environmental Graphic Designer.

This section includes elements of graphic design, architecture, Interior design, landscape design and industrial design.

Environmental Graphic Designers activate places and create efficient navigation solution.

Providing signs in the environment is an old art, as cave men used to tell stories through paintings on the walls of their caves.

Types of Environmental Graphic Design includes- Signage, Wall murals, Museum Exhibitions, Office Branding, Public transportation navigation, Retail store interiors, Stadium branding, event and conference spaces.

The ‘Way finding’ type of environmental graphic design consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go without confusion.

Sign Boards, Kiosks or Maps in Hospitals, Museums or any public places proved to be great help for the common public to find the appropriate place where they want to go.

User Interface Graphic Design

At present situation we cannot think life without Mobile Phones; we spend a lot of time on apps.

Mobile App Design makes an App Successful. Professional mobile app designer knows how to design an app with elegant interface, perfect icons and colourful art.

The User Interface (UI) design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions and more.

UI designers become specialize in Desktop Apps, Mobile Apps, Web Apps and games.

They work together with User Experience Designers (UX) who decides how the app works and with UI Developers who write code to make it work.

Types of User Interface Graphic Design are- Web page design, Theme design, Game Interfaces and App design.

Along with Graphic Apps UI Designers need knowledge of programming languages like HTML, CSS and Java Script.

Hope you all got the idea how this arena of career can be.

So come and connected with our expert counseling team to advise you on right career just a call away @9836321595.