Thursday, 13 April 2017

Red Chillies VFX

Red Chillies Entertainment (RCE) was founded in 2002 this company came into function as an Indian Motion Picture Production, and distribution with premier visual effects or VFX.

It is a Mumbai based company.




The company started by renowned Bollywood actor Shah Rukh Khan with his wife Gauri Khan.

Earlier it was in the name of Dreamz Unlimited which was transformed into Red Chillies Entertainment.

It is a complete Film studio in India

The studio’s activities revolves round lots of multitasking activities all  across creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India as well as in abroad.

When it comes to digital and marketing innovations and adding Visual effect for films, Red Chillies Entertainments Pvt Ltd has always been the top player in the market.

Apart from film production, Red Chillies Entertainment has a visual effects studio known as Red Chillies VFX.



The company also has a 49% stake in the Indian Premier League cricket team popularly known to be Kolkata Knight Riders.

Red Chillies VFX team is responsible for many visual effect teats to many of the movies we have watched. Movies like Chak De! India, Krrish 3, Don: the Chase Begins Again, Dostana and De Dana Dan are movies completed under their flagship.

The VFX team had won many awards likely to mention are Don:The Chase Begins Again won European accolades for Best Special Effects in 2006.

Then they have, Om Shanti Om as best visual effects from most prestigious Filmfare awards. And is journey follows with, Zee Cine, IIFA, Star Screen, Indy’s and Apsara Producer’s Guild Awards etc. To name a few.



The Movie Ra.One swept  away all major awards in Bollywood for visual effect, which also include prestigious National Film Award and Filmfare Award for Best Special Effects and was even got nominated for the Asian Film Award as well which is really commendable.



Red Chillies VFX team has the largest manpower among the group companies with staff strength of over 150, working hard day and night to deliver the best effect soothing our eye.

They worked for different  movies in there visual effect department  in 2016 to 2017 with films like Fan (2016), Dear Zindegi (2016), Raees (2017) worth mentioning.

With recent releases like Phillauri and upcoming Salman Khan Starrer movies like Tubelight Red Chillies VFX team has loads to contribute.

Shah Rukh Khan’s production banner Red Chillies Entertainments Pvt Ltd., which is reportedly targeting at a growth of 25 per cent annual business growth, is set to roll out four to five films every year where the actor himself will the part of few movies.

According to Shah Rukh “We want to make four-five films without me. As a producer I would like to concentrate on the films and visual effects,” told IANS in an interview

We welcome you to Maac Animation Kolkata. Here we have Best training faculty team, industry expert, and best infrastructure for learning animation and VFX.

Wednesday, 12 April 2017

Autodesk Maya Software for Animation

Autodesk Maya is the most commonly used 3D computer animation software with powerful modelling, rendering, simulation, texturing, and animation tools.




Maya can create films/videos to make possible life-like characters.

Before getting into 3D art, modeling, or animation one need to know how to use the tools for creating animation.

Yes, it can be intimidating, will pinch the pocket and will be tedious.

It is important to find a cost-effective software and training material to ensure that one can learn the right thing in correct way, well and fast.

Until the time Maya software was developed, it was difficult to replicate life like and natural look of some things found in nature.

Wind blowing in the trees, butter like clouds floating and a tornado billowing, was almost unthinkable and unmanageable to create with such efficiency.

Maya has made it possible for animators and artists to unleash their creativity to the fullest as it made it easy to illustrate emotions in animated characters by showing heightened facial expressions and showcase a more relatable, human like body language.



Maya was conceptualized and developed by some of the most imaginative brains in the industry.

One can see the passion and the skill they display by seeing how their visualization translates into every release of Maya and how they’re giving power to individual artists and studios around the world.

Maya can do a lot, and it really depends on what one wants to learn or create out of the software.

Some tools are exclusively used for animation, modelling, rendering or dynamics, etc.

Even if you are a non-technical creative person and wish to explore creative expression person interested in expressing the creativity through digital media and have zeroed in on Maya then remember Maya certainly has a huge learning curve.

Although a great program, it can be daunting.

Maya or other 3d packages, the best way to learn is to learn from the experts in the market.



Maac Kolkata is the pioneer institute from where one can acquire the skills of the software, and can become a professional in the Animation Industry. If you are looking for the best animation training institute in the heart of Kolkata, you just need to hop in any of the near-by centre for a free counselling session.

Autodesk Maya 2016 software is full of new features, enhancement and user-friendly devices such as 3D Type, Render Setup, Shape Authoring and new motion design tools.

Just come and explore the Magic of Maya with none other than Maac Animation Kolkata.

We have various bouquets of courses to suit your need and passion. Call us for a free counselling session at the below mention contact number or write us about your query.

Our official website: – http://www.animationkolkata.com

Call Us for Free Counselling Session   +919836321595

Monday, 10 April 2017

Effective Ways Of Web-Designing

Every company who wants to bring more business in the market have their own website, so to create or design  website has become a core business. Like wise Web-Designing has become a lucrative market for web designer.

Web design is a very lucrative, vibrant and dynamic profession on its own.

Due to this nature and growing market demand it has to constantly renovate itself to capture the hearts of prospects.

Here are some predictions and perspective of what course will web design take in this year 2017.





In order to work with updated technology one has to upgrade oneself every day while working in web designing field, but how is it possible?

In Maac Animation Kolkata Certificate in Web & Interactive Design is the most advanced course that teaches one to become a good web developer.



In this programme one gets to learn Concepts of Web Design, Web Page Designing, Interactive Presentation, Video Editing, and Sound Editing.

In this programme the software one learns in depth are HTML, Adobe Dreamweaver™, Adobe Flash™, Adobe Premiere™, and Adobe Audition™

Let’s discuss few effective trends in Web-Designing in 2017.



Video based backgrounds

As we know Videos people prefer seeing over reading so number of videos can be used in an effective way while designing website.

Video based background has become a very nice and eye catchy way to show off companies and its different services pages.

A static image as background in websites when gets changed and get replaced by videos; with the internet speed getting faster it automatically will load easily and have a better impact to eye.

It is also advisable to use embedded code of the videos in the website.

 Less of Flash and Flat Designs



Flashy illustrations and crazy animations earlier aimed at showing off skills but in today’s time it has become little outdated.

Again one has to keep in mind the product’s demand in the website. For example if someone is creating website on animation, then obviously animation will play an important role.

But generally speaking if there is a need then only we will use animation, otherwise not.

Earlier the design for no reason used to be complicated. A flat design is the total opposite of that which focuses on simplicity by pointing the entire design to the user experience.

Now the main focus is user experience. Understanding user point of view, we will design the website in such a way that we can retain them on website for longer duration by making the website interesting.

Flat Design in 2017 will be the flavour and more designers will want to be minimalist.

Google, Facebook and other giants of the Internet are actually integrating and promote these concepts.

Mobile-First Approach


Smart phones have smaller screens than tablets and desktops, so the amount of content a user can easily view at one time is limited so keeping this adversity in mind one has to design a responsive site.

Although not new, it is going to be a significant trend and it has already become a trend.

Most people realize that mobile-phones are the primary devices used for browsing the web; more companies are realizing the importance of having a site that effectively delivers content on a smaller screen, and are rushing to get on-board.

Google algorithms are also indicating towards such effective website.

The web industry is now actually looking for well trend professionals who are updated with the latest technology & trends of web designing or web development.

So that they can help this business to create a user friendly website.

Today’s day to day changing technology requires professionals who are a step ahead and able to create new trends in web designing giving user a new experience.

Friday, 7 April 2017

ANIMATION FILM FESTIVALS

Walt Disney said “Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.”





Animation films have been playing an important role in entertainment industry.

Animation films are loved by every generation. They are not only loved by the little ones but these days also by the elder ones.

Animation makes films stories more interesting. So why not celebrate the Animation films here.

In this blog we will enjoy the spirit of creating animation films and providing bang on entertainment package through it by looking upon some of the international animation film festivals

There are various names come across when talking about the Animation film festivals. Some of famous names of these International film festivals are:-

Annecy International Animated Film Festival



It is a major international animation film festival and has participation of more than 8000 industry professionals.

It is abbreviated as AIAFF. This festival was started in 1960 and is held at the beginning of June in the city of Annecy, France.

In the year 1998 it became an annual event. This popular festival is for international animation films and is organized by Association International du Film d’Animationor ASIFA, the International Animated Film Association.

This festival makes the animated feature films to compete in various categories such as:-

Feature films, Short films, Films for television and advertising, Student films and also films posted on internet.

People come to cinema halls to watch these various films compete against each other.

In addition to this, the films are also projected in an open-air night projection is organized with a beautiful environment at Pâquier, which is center of city  in between the lake and mountains.

This festival celebrates latest films are projected upon the giant screen. The awards are distributed on the night of weekend.

The Ottawa International Animation Festival (OIAF)



It is an International animation film festival which is held in Ottawa.

These awards were introduced in 1976.The OIAF is one of the largest events in North America.

It is a major film festival that attracts the attendance of audiences around the world.

This event and screening of films takes place at the National Arts Centre, By Towne Cinema, National Gallery of Canada, Empire Theatres Rideau Centre and Arts Court Theatre.

Anima Mundi




It is one of the greatest International Animation Festival of Brazil.

It takes place at two cities. It is one of the most happening events yearly held at Rio de Janeiro from 25th to 30th October and in São Paulo from November 2nd to 6th.It was established in year 1993.

In the place where this festival is held not only they show films but also there are several mini-workshops that teach the people how to animate in several styles. These styles involve pixilation, stop motion, hand drawn.

The International Trick film Festival Stuttgart (ITFS)



It has been a festival for animation films since 1982. It is the largest event in Germany and one of the largest worldwide for animated films.

The festival started in a two-year cycle. In 2005, the festival was decided to organize the festival on a yearly basis.

Young Animation: Students from international film and art colleges present their works.

Tricks for Kids: Competition for challenging children’s trick films and series for children and it is accompanied by live programs and participatory events.

 Ani Movie



Entertaining and unconventional International Animation long films are viewed.

In this event shows of animated short films and popular features are projected on a large LED projection screen and are screened day and night.

Because of this, you can enjoy your family by taking them to ITFS.

In 2014, around 85,000 visitors were registered at Stuttgart and more than 1,000 films were screened at the open-air screenings, at the city of Stuttgart and Ludwigsburg.

The Festival has developed into a pinnacle for animated films in Germany.

It is regarded as one of the biggest events for animated film around the world. Stuttgart‘s city center also provides act’s open-air film screenings, which makes the atmosphere truly special.

World’s well known animators come here to feel and live the unique and pleasing environment.

The ITFS promote the new upcoming talent by giving those awards and cash prizes which totals to more than 50,000 Euros.

The ITFS, the first-class industry conference FMX and the Animation Production Day have come up together and have developed an important platform for providing the financial support and development of animation projects.

The Holland Animation Film Festival (HAFF)


This international film festival in Utrecht.

The Holland Animation Film Festival is one of the most outstanding events for animated film worldwide. The first event took place in the 1985 at Whitsun initiated by Gerrit van Dijk.

It was also held first after every two years, from 2009 has become an annual festival.

They arrange competitions, lectures, workshops and Art Comic fair to display the art of animated films and animated videos, student films and commercials.

The festival logo, a walking camera with Mickey Mouse ears, designed by JoostSwarte.

They arrange competitions for various fields like animated short films and advertisements.

This is an international competition for applied animation. The competition is for animated films made by students from Netherlands and Belgium.

Also there is a competition for best Dutch animation film, this competition is allowed for film from Dutch productions.

So, all above listed awards are world’s most renowned awards. We have given here five most popular film festivals.

But the list does not end here. There are plenty of such festival organized around the globe to celebrate animation and its beauty and its glory.

Animation films have been popular in the past decades and as a result the best visual effects awards category is considered for almost all prestigious awards.

It necessary here to applaud the work of these animators who put their heart and soul in its making.

Wednesday, 5 April 2017

Difference Between Animation & VFX

In our today’s blog we will discuss the basic difference between Animation & VFX or Visual Effects.



In the rapid advancement of technology computer animation has been available to the masses and the animation industry has turned into one of the fastest growing industries.

Animation in simple words is the process of making the illusion of motion and illusion of change by means of rapid display of a series of pictures or images that minimally differ from each other.

It is a technique of photography. The Images or pictures are designed and drawn. Then layouts are made. The successive images are photographed in such a sequence that it creates an illusion of movement.

The Cartoons on television is an example of animation.

Animation on computers is one of the main ingredients of multimedia presentations.

There are much software applications that enable us to create animations that one can display on a computer monitor.

To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

Animations can be recorded or stored in various equipment and formats. Some recording would be flip books, video tapes, motion picture movies or on digital media. Some of the formats on which animations can be stored are digital video or flash animations.



There are several techniques for making an animation. They are as follows:

Traditional Animation: It is sometimes referred to as Cel Animation. It is one of the oldest forms of animation. Here the images are drawn on a transparent piece of paper fitted on a page using a colored Timing is an extremely important factor in traditional animation.

Since one has to fit the frames with the sound-tracks perfectly, the process becomes lengthy and costly.

Some movies made with Traditional Animation are Snow White and the seven dwarfs, Beauty and the Beast, One thousand and one Dalmatian.

2D Animation: It is a type of animation created in a two dimensional context.  2D animation doesn’t employ any fancy digital model or virtual space, opting for a more straightforward approach.
Some movies created by 2D animation are The Lion King, Aladdin, and Jungle Book.



3D Animation: 3D animation is a process that involves taking fully 3D objects (whether they are physical or digital) and making them animates and moves.
Most 3D animation today is done using CGI or computer-generated imagery. Some successful 3D movies are Avatar, Avengers, Toy Story, and Transformers: Dark of the Moon, Harry Potter and the Deathly Hallows, Iron Man.
Stop motion animation: This animation technique physically manipulates an object so that it appears to move on its own. Some examples of movies with stop motion animation are Coralina, Fantastic Mr.Fox and Paranormal.
Computer Animation: Computer animationis a process by which animated images are generated. Some movies with computer animation are The Angry Birds Movie,Alpha and Omega, Alibaba,A Bug’s Life.A list of Softwares used in animation is as follows:



Blender
3D Studio Max
Mudbox
Maya
3D CAMERA PROJECTION & TRACKING
Light Wave 3D
V RAY
 VFX is Visual Effects. It is a way of mixing real life shooting with animated images.

Animation & VFX Maac Kolkata

Anything that is difficult to film in live action can be achieved using Visual effects.

Computer Generated Imagery or it is also popularly called CGI.

It is anything that is created digitally within the computer. Some movies where visual effects have been used are Terminator 2: Judgment Day, Jurassic Park, The Matrix, Tremors, and Life of Pi and many more.



Special effects such as a car chase or an explosion are made on set. Visual effects are primarily executed in Post-Production stage with the use of various tools and technologies.

The technologies are graphic design, modeling, animation and similar software.

A visual effects supervisor is generally involved with the production from an early stage. They need to work closely with production. The film’s director design, guide and lead the team involved to achieve the desired effects.

Visual effects may be divided into at least four categories:

Matte paintingsand stills– A matte painting is a painted representation of a landscape, set, or distant location that allows filmmakers to create the illusion of an environment that is not present at the filming location.

Historically, matte painters and film technicians have used various techniques to combine a matte-painted image with live-action footage.

Digital effects(commonly abbreviated as digital FX or FX) are the various processes by which imagery is created and/or manipulated with or from photographic assets.

Digital effects often involve the integration of still photography and computer-generated imagery (CGI) to create environments which look realistic but would be dangerous, costly, or impossible to capture in camera. FX is popularly used with the still photographer in contrast to visual effects which is associated with motion film production.

Techniques used in Visual Effects are Physical Simulators, Matte Painting, Rotoscoping , Green Screen, 3M Modeling.


Software’s used in VFX are:

After Effects- Adobe
Flame Auto Desk
Bou jou
3Ds Max
SILHOUETTE
Nuke
Smoke
Maya
Mocha
Professionals associated with the Animation industry are well in demand. Rapidly the technology is witnessing growth and gradually becoming more advanced. As a result the demand for content is growing. Job market is opening up for animation professionals.

There are various types of job associated to this industry. Like film production studios need skilled animators. Whereas the gaming industry look for animators who can help with concepts.

Modelers and Animators are the most commonly found profiles in which recruiter hires for companies. But there main demand is always looking for skilled and, talented people in the field. Riggers or technical artists are higher in the demand scale.

Professionals associated with the Visual effects require some basic formal education. They require having technical software skills to create designs. The VFX artists create computer generated animations and special effects. Specific technical knowledge is very important to get entry into this industry.

Sunday, 2 April 2017

5 BREATH TAKING SUPER HEROES THE COMIC INDUSTRY HAS GIVEN US

We all have grown up watching animated cartoon character or reading comics.  Comic Industry has given us bunch of lovable cartoon characters.

Comics are not only stories of super hero’s with super powers but also are important part of childhood life.

The super hero is always seen beating the villain, teaching the bad guys alesson, and struggling while keeping his secret identity a secret.

He is a heroic costumed character that is loved by all.

While talking about the Comics, how can one forget the giants of comics’ market DC comics and Marvel comics.

DC comics have given the popular superheroes like Batman (my favorite).




Superman (no one matches his kryptonian superpowers), Wonder Woman (her name says it all), Green lantern and many more.

Marvel’s Super heroes gave action comics a new definition.

Mostly these characters portray people among us with exceptional capabilities and how they turn their capabilities into greater good.

Marvel’s superheros include Spiderman (spider rules).

Wolverine (the ultimate X-men), Ironman (The Tony Stark of course).

Thor (the Asgardian warrior who protects earth)

Hulk (Bruce Banner, master of gamma radiations who later turns into giant Green hulk)

Captain America (The hero of “Seventies”), and so many to count.

All of them are fabulous and will never leave you without the excitement of “what will happen next?”

Children just love watching them in action. You should see the charm on their face when you say a superhero’s name.

And you will have a full encyclopedia of that character.

In our today’s blog we will discuss about such top 5 Super heroes whose actions are always breath taking and will leave you awestruck.

BATMAN



The most successful series of comic’s world.

Batman is the coolest superherobesides that he doesn’t have any super powers.

His secret identity is Bruce Wayne, who is a billionaire from Gotham city.

He protects his city from crime by becoming a vigilante at night.

He also helps Gotham city police finding the criminals. Batman has no superpowers but has attained the peak of physical and psychological power to help his city.

Wherever the batman has gone in to the comics, cartoons, movies, and games it has always ruled.

He also actually has a reason to fight crime, unlike heroes like superman.

He belonged to a rich and charitable family.

His family was killed when he was a child.

But despite what happened to him, he doesn’t roam around taking revenge.

This is what makes batman the best hero of all.



SUPERMAN


SUPERMAN, because of his tremendous love that he has for the planet and care for human beings, he saves millions of lives by right things.

Superman, alias Man of Steel, is one of the most powerful superheroes in the DC comics.

His abilities include incredible super-strength.

SUPERMAN is a loving caring sensitive and understanding he came to earth as an alien from Planet Krypton which was absorbed by black hole and came to Earth.

He grew up as a normal human being, he adapted in to this world and likewise this world became his only home.

He’s got super strength, ice breath, super speed, he can shoot laser from his eyes, he can fly, and he has x-ray powers.





SPIDERMAN


SPIDERMAN is an idol of hope and justice.

Spiderman is amazing, funny and doesn’t rely on his superpowers but also use his intelligence to beat the bad guys and just flips and slips from building to building.

He is the youngest and most responsible superhero.

His secret identity is Peter Parker who is a student.

He has to hide his secret identity which makes hard to live a double life.

He shows his wonderful acrobatic moves to form his web. Spider-Man is Marvel’s Ranked one superhero, with great number of fans, films that are blockbuster, and hot comics.Being a student and a superhero like Spiderman isn’t as easy as it looks.



WOLVERINE


Next in line is Wolverine.

He is yet another of Marvel comics most popular superhero.

He has been the main focus of the X-Men movie series.

One of the top of X-Men series, Wolverine has made it to the top of the X-Men.

He is fans one of the favorite characters.

He can be seen in his Wolverine comic and The X-Men comics.

His superpowers include a healing agent in his body.

He was injected with adamantium, the fiction metal that is indestructible, thus he has sharp claws and whole skeleton made of it.

He has good looks, a funny attitude and is immortal. And don’t forget he is amazing.

Though he has a sad origin, he has managed to keep goodness inside himself.


IRONMAN


Not to be forgotten The Ultimate Ironman.

He is a billionaire industrialist, owner of stark industries, a genius Scientist just like his father, Harvard Stark.

Driven by his scientific experiments, he made himself an electronic iron suit that powers itself through an arc reactor.

He is a cool dude among the other marvel heroes and has a nice girlfriend.

Iron man has Jarvis (Artificial intelligence computer program), he has the best tech, and an fabulous armor that can even fly.

He is the perfect example of we don’t need superpowers to be super.

He is good at heart and protects his country from villains.

He is one superhero who doesn’t have a secret identity and also he does not need that.

In Marvel’s Ironman movie really made it to the mark and the way Robert Downey Jr.

He plays the character of Tony Stark and there is NO ONE in the world that can play the character better than Robert Downey Jr. J.A.R.V.I.S. is “Just a Rather Very Intelligent System” which is named his loyal butler.

Conclusion

So, these are the top five Super heroes.

These heroes teach us lesson of life that is what we learn from our superheroes.

No doubt they are popular among all, because they are extraordinary and have supernatural powers and more than that they are all good at heart.

What makes them really amazing that they beat the hell out of bad guys?

Comment if you agree with us and do tell us who the all time favorite super hero of yours.

Thursday, 30 March 2017

Salman Khan’s ‘Sultan’ used VFX

Salman Khan‘s  movie ‘Sultan’ was no less than a storm at the box office breaking almost every record the film proved to be a huge success. This movie has lots of VFX shorts which has enhanced the look and feel of the movie.

The film went on to earn a collection of over Rs 300 crores at the domestic box office in the year 2016.

Since the film revolved around the sport of wrestling world, its take was much bigger than any usual Bollywood film.

Despite having large sets erected, a major portion of the film relied on the power of VFX.

Lots of scenes from the film were created by the power of visual effects.

However, technology also played an important part in the success of Sultan.

Yash Raj Films released A two-and-half minute video where it exhibit the breakdown of just how much green screen was used in the movie while shooting the wrestling scene in the movie Sultan.



It reveals many small bits of background scenery that were inserted via VFX into the fight scene and other action sequences in the film.

In fact, if you’ve seen Sultan, you’re probably going to be astonished to find out just how much was chroma-keyed in later – buildings, crowds and other pieces of window dressing were used to create the look and feel.

The film was also perhaps the most honest portrayal by Salman on screen.

The actor worked hard on his body and this reflects in the film indeed.

The visual effects used in the movie can be seen easily in the video. One can see how visual effects have added value to the film.

In one sequence, Salman can be seen jumping with a green background. But in the movie, the viewer sees Salman jumping from a building to another in Old Delhi and makes the viewers astonish with such tricks.

In another interesting scene, Salman is seen dancing on the popular number 440 volt. But in the movie, one sees firecrackers emanating from his hands. Obviously if it would have been shorted in reality such gimmicks would not be possible.



In another scene where VFX technology has been brilliantly used is to create the crowd in Salman’s wrestling matches.

His action pact wresting scene, modified the natural light with accordance with the scene, and to create all structures in the background during Salman’s run to catch a kite.

The green sheet, as seen in the video, is replaced by what actually shows up on screen.

Again it is a quick trick of VFX used interestingly in the movie to engross its viewers.

All in all, one can clearly see how visual effects have made the life of filmmakers easy. Otherwise one wonders how Salman can shoot in Old Delhi or any other crowded location without attracting attention.

So the crucial component that also deserved some credit was the VFX technology that enhanced the visuals of the scenes in the movie.



VFX has become an important tool for every film nowadays, for which a substantial amount of the film’s budget is being utilized. So with almost all the movies in Bollywood industry requirement of skill VFX artist is very vital now a- days.

And its is booming career for aspirant VFX artist. So who are really looking for a glorify career in Film Industry VFX is such a platform which will actually will make your dream come true.