BACK TO MAAC

Maac Chowringhee, Rashbehari, Kankurgachi has been the oldest and pioneer training institutes in the heart of Kolkata for Animation, Visual Effect, Multimedia, Gaming,

This more than 15 year old institute is all its way to take an initiative to bring back old Maacits.

Maac Chowringhee wholeheartedly invites all its old students in the upcoming gathering called BACK TO MAAC.

An exclusive initiative by Director Mr. Naveen Choudhary making its old alumni met first time ever in the history of Maac Kolkata.

Holding over 2000 plus pass-outs from its different centres Maac Chowringhee Maac Rashbehari and Maac Kankurgachi we are here to witness a gala event.

This initiative is taken to strengthen and showcase the rigorous training imparted by the institute to all its students so that they can become a part of huge animation, vfx, gaming, and multimedia industry.

Institute happens to be the Best Animation, VFX, Graphic Design, and Web-design Training Institute in Kolkata offers quality education using state-of-the-art Infrastructure.

Our Research & Development team consisting of industry professionals, or experts who prepare the detailed curriculum for each course to provide our students a solid foundation for learning.

As a part of this endeavour, hi-tech labs with wi-fi enabled campus act as ideal training ground for budding professionals that allow them to experiment and practice to enhance their skill sets.

The Academy conducts faculty training programs to ensure high standards of teaching in the classroom.

Centre faculties are regularly exposed to all sorts of industry updates which help to sharpen their creative and technical skills.

At every centres’ of our we use high-end computers, Wacom tablets & other equipment to train students.

The infrastructure is similar to that used in the global Animation & VFX industry.

This helps create an ‘on-the- job’ environment in the class. As a result, our students often win many Awards for the films they create.

We also specialize in Web Designing Courses and Graphic Designing Courses.

The said courses are best for students who are willing to join IT Industry but have no professional degrees.

Our Web and Graphic Designing Training Course has been designed keeping in mind the current Industry and Technological requirements.

MAAC Chowringhee, MAAC Rashbehari and MAAC Kankurganchi are surely the best web designing, vfx, 3d, 2d animation, gaming and multimedia institute in Kolkata.

The event will be held at CRC Calcutta Rowing Club on 25th September from 6.00PM onwards.

All excited!!!

What are you waiting for Maacits?  Come and join us and make the event rocking with all your presence.

EXPLORING A CAREER IN THE DIGITAL COMMUNICATIONS INDUSTRY

In today’s digital communication industry and consumer-oriented world, the average person expects more and more interaction between themselves and any potential product or service provider.

And with the internet proving as the most handy means to connect people across the globe, this brings up a need for companies to engage in campaigns on social media for digital outreach.

This is a way to show that they care about their customers, and thereby build trust in their identity as a brand.

After all, as the saying goes, if something can’t be found online these days, it probably doesn’t exist at all.

As a result, there is a need for digital communications to be developed for any start-up that aims to make a mark.

This need is fulfilled by a digital communications professional.

What makes a digital communications professional?

Digital communications professionals, as the name suggests, are people who handle digital-based communications for an organisation.

They therefore help in directing and coordinating internet-based marketing strategies for a company.

This is achieved by combining technical and internet knowhow with traditional marketing strategies with the goal of establishing and solidifying a company’s digital (or online) presence.

A digital communications professional typically engages target consumers for any company via the internet.

This necessitates the maintenance of social media presence in order to allow users to contribute more closely in the process of marketing and product development.

A digital communications professional can carry out a variety of tasks, including but not limited to answering queries about products and services, generating engaging online content through newsletters, forums and websites.

There is also ample scope for creative expression as various multimedia forms like films, serials and animation can also be used for communication.

As the people behind digital communications serve as the connection between the physical organisation and the end user on the online platform, some amount of customer service and marketing knowledge is required along with technical education.

What careers can I pursue in the digital communications industry?

If you are a student seeking a job with good growth prospects, or a seasoned professional seeking a new way to boost your resume, a career in the digital communications industry is a great choice, keeping today’s market and society in mind.

Let us look at a few of the jobs you can pursue as a digital communications professional.

Video Editor: Editing, while traditionally used in the sense of the film industry, is applicable for a far wider audience than just movie goers.

Often dubbed as a ‘silent art’, it determines the ultimate success of failure of any video.

The video editor is the one who ensures that the message is being delivered to the audience properly.

For this, a proper understanding of film techniques like effective camera angles, sound effects, etc. is needed, along with knowledge of how these can impact the audience.

Also required is the ability to handle different computer software to process the video, trim and cut clips, add sound and such. Videos are a great way to reach out to potential consumers – visual media has a stronger impact than auditory or text-based media.

This makes it a great way to communicate company-specific content and advertisements to consumers.

If you want to enter the digital communications industry as a video editor, you can develop your technical skills through courses at institutes like MAAC Chowringhee.

Broadcast technician: This one of the more technical career options in the digital communications industry.

A broadcast technician (also known as a broadcast engineer) is responsible for providing high quality content through different communications systems like the radio, television and internet.

They typically handle a range of equipment and instruments like transmitters, satellite dishes, web servers and audio boards, and control the kind of content that the audience gets.

Web developer and Web designer: The internet is arguably the most accessible means of digital communications, and consumers access it through websites.

As a consequence, designing and developing a website are major jobs in this industry.

A web designer is responsible for the look and feel of a website, while the position of web developer is associated with the workings of a website: coding the elements that the designer designs, and connecting it all together by programming the user interface.

If a website were a printed book, the web designer would design the cover, layout and choose the fonts for printing; the web developer, on the other hand, would be the author creating the story that the designer presents.

Being a dynamic mode of communication, websites need to be constantly updated, and the web developer does this by analysing the usage data and determining the type of content that is more effective in engaging audiences.

User Interface and User Experience Designer: In addition to websites, mobile and desktop applications and software are also widely used for digital communication.

The careers of a User Interface Designer (UID) and a User Experience Designer (UXD) are analogous to those of a web designer and a web developer, respectively.

A UID develops the interface – which is what the end user interacts with when using an application – while the UXD is responsible for developing how the application will work: the purpose and capabilities, in layman’s terms.

As with web development, user experience also includes evaluation of how a consumer will interact with a product and what they expect from it.

The digital communications industry is a burgeoning one, and there are a multitude of career options that you can explore according to your specific skills and talents.

Regardless of whether you are strictly the technical type or the creative and artistic type, you can also further your skills through the various courses at MAAC Chowringhee and explore other avenues in the industry.

MAAC Chowringhee has a number of comprehensive courses in different forms of media and design, including visual effects, 3D animation, architecture, game design, graphic design and multimedia, designing for web, as well as short term courses in topics like video editing.

All of these are valuable skills that can be applied for your career in the digital communications industry, so visit your nearest centre today!

Or Call us @9836321595

Multimedia – An Important Career Option

In our today’s blog, we will be discussing Multimedia and how is it an important career option.

A multimedia is a form of a content type for human communication through computer vision.

It is used to visualize and understand information from one to another. Multimedia is the way of communicating through text, graphics, audio, and video.

The most important element of Multimedia is the computer, without a computer, the coordination with visuals and audio can’t be possible.

Multimedia is a part of the Animation field.

The Animation & Multimedia industry has matured in India and has moved on from being just an outsourcing facility to a creator of indigenous intellectual property as well.

There are more than 300 Animation studios that came up about three to four years back only.

Multimedia is required in every field nowadays, whether it be an online presentation or a business conference.

Multimedia plays the most vital role in advertising.

It required in print as well as electronic media.

Firstly, they are prepared in computers using software and then it is shown to the ultimate audience.

Multimedia is used in print media like journals, magazines, newspaper etc.

Nowadays, we not only see text but photographs too in newspapers. Multimedia is also used in the field of education.

In the last ten years, we have seen a vast growth in the usage of computers in schools.

Computers make studies more interesting.

There are different visuals and pictures used to incorporate the study matter in a child’s mind.

It is scientifically proven that it is easier to understand something when we see it visually.

In many companies, presenting information to business professionals is a required form of communication.

Applications are already available for creating great-looking presentations, and through multimedia, these applications will become even better and more effective.

There is a vast scope of career options in the field of multimedia.

MAAC KOLKATA offers such courses which help you to master multimedia and it makes you ready to take up multimedia in any required field.

Multimedia is present everywhere, the phones we use, the T.V. we watch, the newspaper we read, the games we play.

Multimedia is required everywhere. The games in our mobile phones also contain multimedia.

There are different career options related to multimedia, some of them are:

Advertising manager, Creative Director, Media director, Web Designer/Developer, Multimedia Designer, Animator, Game Programmer , Game Tester, Photographer.

 Lately, there were no such scholastic courses in multimedia but nowadays many big colleges in the country offer degree courses in multimedia.

There are courses like a Diploma course, Bachelors Degree in Multimedia etc. Many software companies are offering for many types of software.

These professionals are also recruited in film companies, schools, universities, business companies etc.

Multimedia professionals generally work on creating digital images for the purpose of Animation, creating digital images for the purpose of Animation.

Multimedia can be pursued with any stream. A commerce student can also opt for this in college as well as the students of other streams.

The Multimedia specialists design and create information technology based multimedia products such as websites, DVDs as well.

Some key skills that are most importantly required to be in multimedia professional are:

A good eye for Design, Layout, and detail imagination and Creativity, Time management skills, Organizational skills.

The companies/agencies that employ professionals as:

Advertising agencies

Local authorities

Retailers

Software/multimedia houses

IT consultancies

Computer games companies

Manufacturers

Publishers

Educational Organisations

The average pay for a these professional in this country, India is about 3,90,000 per year.

There are not that much of a promotion scheme when it comes to Multimedia, that is why people are generally not promoted to other designations but they do get the bonus.

This is very valid too, as when it comes to multimedia, it becomes very different from other jobs.

Multimedia is maybe the only field and the only job that requires creativity, unlike the other jobs.

Once your creative power is lost (which happens very rarely with creative people) you cannot do anything, not even a promotion or an extra pay can help you save your livelihood.

Usually, the salary in this field  depends upon the skill and knowledge of the respective person.

The contract can be temporary like a one or two month’s contract. It can also be a contract that requires only the fulfillment of only one project.

For example, there are companies that hire professionals to work on their product design and once the product design is done, the work and the interest of the company in the professionals are also over.

It is very useful and advantageous for multimedia professionals as they can work with different companies at the same time.

It is also useful for the young and budding media students who wish to gain experience as they can work with some small startup companies on a temporary basis.

It is a very good Career option and also good way to have some extra earnings and part time jobs for people who are more interested in some other field than Multimedia.

After gaining experience in this field one can start up his or her own Business and work independently.

Maac Kolkata is one of oldest and renowned Academy in India for providing training in Animation, Vfx and multimedia.

MAAC Kolkata provides a comprehensive, 360 degree learning opportunity for extensive job-oriented training in responsive web design, 2D Animation & print.

You will be introduced to the latest trends in the web & publishing industry like digital publication, augmented reality, mobile apps & interactive web content.

So it is a great career option for young aspirants who aspire to be successful and keep their creative mind alive at the same time.

People who do not wish to get a job and work 9 hours a day and feel like robots, multimedia is the perfect option for such people.