Multimedia – An Important Career Option

In our today’s blog, we will be discussing Multimedia and how is it an important career option.

A multimedia is a form of a content type for human communication through computer vision.

It is used to visualize and understand information from one to another. Multimedia is the way of communicating through text, graphics, audio, and video.

The most important element of Multimedia is the computer, without a computer, the coordination with visuals and audio can’t be possible.

Multimedia is a part of the Animation field.

The Animation & Multimedia industry has matured in India and has moved on from being just an outsourcing facility to a creator of indigenous intellectual property as well.

There are more than 300 Animation studios that came up about three to four years back only.

Multimedia is required in every field nowadays, whether it be an online presentation or a business conference.

Multimedia plays the most vital role in advertising.

It required in print as well as electronic media.

Firstly, they are prepared in computers using software and then it is shown to the ultimate audience.

Multimedia is used in print media like journals, magazines, newspaper etc.

Nowadays, we not only see text but photographs too in newspapers. Multimedia is also used in the field of education.

In the last ten years, we have seen a vast growth in the usage of computers in schools.

Computers make studies more interesting.

There are different visuals and pictures used to incorporate the study matter in a child’s mind.

It is scientifically proven that it is easier to understand something when we see it visually.

In many companies, presenting information to business professionals is a required form of communication.

Applications are already available for creating great-looking presentations, and through multimedia, these applications will become even better and more effective.

There is a vast scope of career options in the field of multimedia.

MAAC KOLKATA offers such courses which help you to master multimedia and it makes you ready to take up multimedia in any required field.

Multimedia is present everywhere, the phones we use, the T.V. we watch, the newspaper we read, the games we play.

Multimedia is required everywhere. The games in our mobile phones also contain multimedia.

There are different career options related to multimedia, some of them are:

Advertising manager, Creative Director, Media director, Web Designer/Developer, Multimedia Designer, Animator, Game Programmer , Game Tester, Photographer.

 Lately, there were no such scholastic courses in multimedia but nowadays many big colleges in the country offer degree courses in multimedia.

There are courses like a Diploma course, Bachelors Degree in Multimedia etc. Many software companies are offering for many types of software.

These professionals are also recruited in film companies, schools, universities, business companies etc.

Multimedia professionals generally work on creating digital images for the purpose of Animation, creating digital images for the purpose of Animation.

Multimedia can be pursued with any stream. A commerce student can also opt for this in college as well as the students of other streams.

The Multimedia specialists design and create information technology based multimedia products such as websites, DVDs as well.

Some key skills that are most importantly required to be in multimedia professional are:

A good eye for Design, Layout, and detail imagination and Creativity, Time management skills, Organizational skills.

The companies/agencies that employ professionals as:

Advertising agencies

Local authorities

Retailers

Software/multimedia houses

IT consultancies

Computer games companies

Manufacturers

Publishers

Educational Organisations

The average pay for a these professional in this country, India is about 3,90,000 per year.

There are not that much of a promotion scheme when it comes to Multimedia, that is why people are generally not promoted to other designations but they do get the bonus.

This is very valid too, as when it comes to multimedia, it becomes very different from other jobs.

Multimedia is maybe the only field and the only job that requires creativity, unlike the other jobs.

Once your creative power is lost (which happens very rarely with creative people) you cannot do anything, not even a promotion or an extra pay can help you save your livelihood.

Usually, the salary in this field  depends upon the skill and knowledge of the respective person.

The contract can be temporary like a one or two month’s contract. It can also be a contract that requires only the fulfillment of only one project.

For example, there are companies that hire professionals to work on their product design and once the product design is done, the work and the interest of the company in the professionals are also over.

It is very useful and advantageous for multimedia professionals as they can work with different companies at the same time.

It is also useful for the young and budding media students who wish to gain experience as they can work with some small startup companies on a temporary basis.

It is a very good Career option and also good way to have some extra earnings and part time jobs for people who are more interested in some other field than Multimedia.

After gaining experience in this field one can start up his or her own Business and work independently.

Maac Kolkata is one of oldest and renowned Academy in India for providing training in Animation, Vfx and multimedia.

MAAC Kolkata provides a comprehensive, 360 degree learning opportunity for extensive job-oriented training in responsive web design, 2D Animation & print.

You will be introduced to the latest trends in the web & publishing industry like digital publication, augmented reality, mobile apps & interactive web content.

So it is a great career option for young aspirants who aspire to be successful and keep their creative mind alive at the same time.

People who do not wish to get a job and work 9 hours a day and feel like robots, multimedia is the perfect option for such people.

The Power Of Print Media

In our today’s blog we will discuss the power of print media.

The world is facilitated by information exchange.

Be it in the form of news, opinions and gossip, interviews, film and television shows, books or any other medium, this sort of knowledge interchange is what enriches, and provides direction and structure to our life.

Media determines our actions to a large extent, and often we become sources of information as well.

This sort of proliferation of media is the basic root of advertisement, which is the promotion or publicizing of a product, service or event.

Branding is a crucial aspect as well, because if one does not have a distinguishable name, they have no way to stand out in the media pool.

While society as a whole is going digital, the most trusted form of media still remains print media. By print media, we mean physical, tangible sources of information such as newspapers, magazines and leaflets.

While digital advertising and media promotion is becoming quite popular, let us focus on the classic mode of print media advertisement.

Print media advertising uses such physically printed forms of media in order to reach consumers, businesses, customers and other prospective audiences.

There are several different types of print media that brands can use to promote themselves:

Periodicals: These refer to newspapers and magazines. There are over 1 lakh periodicals registered with the government of India as of 2015.

Most of them are in the Hindi language (around 39,000) and English (around 13,000). Advertisers can choose from a large selection of newspaper formats, such as local, regional or national titles published daily, in the evenings, weekly, or even Sunday editions.

Newspapers target different readerships with a mix of various categories of content like sports, entertainment, business, fashion, politics, and/or opinion pieces, in addition to local, national and international news.

Magazines are in a book format and offer advertisers extensive choices of readership and frequency of publication.

These typically cover a wide range of interests, like sport, hobbies, fashion, health, current affairs (such as trade and commerce, business, etc.) and local topics.

Advertisers can buy different sizes of advertising space, from small classifieds ads which have only text, to larger ads that can include text, photographs, illustrations and graphics in sizes that range up to a full page or even a double-page spread.

Major papers by circulation include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Hindustan Times, and Ananda Bazar Patrika.

India Today, Economic Times, Champak, Anandamela, Femina, Reader’s Digest and Sarita are among the most popular magazines.

Billboards and Posters: If you live in the city, chances are that you see at least five billboards every day.

If you don’t know what billboards are, they are what we commonly call hoardings.

These and posters are put up on various street corners and feature advertisements about different products, services or events.

They are the easiest method to reach a huge and varied audience.

In fact, there are so many billboards in our country that movements have started in several cities to motivate the authorities to regulate them and prevent defacing of public property.

Sometimes, instead of pasting posters on walls or lamp posts, pamphlets and flyers are handed out to pedestrians.

Direct Mail or Post: Some advertisers use the postal system to spread their sales message.

In this kind of print media, printed content is posted directly to the consumer’s home.

These advertisers usually have a mailing list of people who will be sent their media. Magazines like Reader’s Digest India use this system to promote their secondary publications and sweepstakes events, which are also tactics to turn the casual reader into a subscriber.

Door To Door Drop: Have you ever found an advertisement pamphlet tucked away in the morning paper or with the other letters in your postbox? That is the door to door drop system.

Catalogues: A catalogue is a type of magazine that contains a list of products or services.

They are typically used by stores to provide customers with a comprehensive collection of their available products and inspire them to make purchases, and are even found in planes for passengers to browse and order on the go.

Now that we have an idea of the different types of print media, let us look at the plus points of print media advertising.

Print Media is a sensory medium, unlike its digital counterpart.

While moving content to the internet has drastically improved the reach of advertising, the virtual world does not offer tangibility.

Feeling paper in one’s hands makes the advertisement seem more real, and establishes its existence in the physical world.

It’s not just touch: printed paper triggers more senses than seeing something on a screen, and therefore has a stronger impact on the reader.

Research has shown that engaging more than three senses can increase the effectiveness of an advertisement by upto 70%!

Further, print offers less distraction than the internet which leads to longer durations of engagement with a particular content.

This means that content leaves a more profound effect on the reader.

Print is also extremely flexible, as different categories of information can be targeted to specific audiences through different formats, as we saw in the types of print media.

These days, a lot of these print media advertisements are being converted to a digital format.

News providers, periodicals, and other advertisers are expanding to an internet presence in order to reach a wider audience and make current content available at all times.

They include advertisements for their content on other websites as well by purchasing what is known as ‘digital real estate’, or ad-space.

Event traditional print media ads include QR codes linking to the advertiser’s digital presence and bridging the gap between print and virtual.

This digital content is accessible across mobile as well as desktop platforms, increasing the capability of the media.

At MAAC Kolkata, you can harness the power of this fast-growing world through courses tailored to teach you about graphic and web design, branding and advertising and give you a head start for your advertising career and print media industry.