Script To Screen Brainstorming MAAC Workshop

Today in our blog we will share with you about a very interesting workshop which held recently at our MAAC Chowringhee Centre on 13th July from 2pm to 4pm.

This workshop was about Story Development taken by renowned scriptwriter Dr. Krishnendu Chatterjee.

From time to time MAAC Kolkata Centres make arrangements for different workshops on various topics to benefit their students.

On 13th July 2019 at MAAC Chowringhee Centre the workshop focussed on Story Development topic which is the fundamental of any film making process.

This workshop to a great extent helped MAAC students for their up-coming annual event 24 FPS 2019 which is a 3D animation short film competition.

The Man With Profound Talent

Dr. Krishnendu Chatterjee is a popular director, actor and script writer based in Kolkata.

He is famous for his Bengali television channel Zee Bangla’s stand up comedy show Mirakkel Akkel Challenger.

As a scriptwriter Dr. Krishnendu has contributed in many Bengali serials including Dadagiri Unlimited, Dance Bangla Dance for Zee Bangla Channel, Katha O Kahini for Star Jalsha, Ranna Ghore Rockstar for Colours Bangla and many others.

Satyadar Coaching was his first short comedy film as a director and script writer.

Ka Kha Ga Gha is Dr. Krishnendu’s first full length comedy Bengali-language feature film as a director released in the year 2018.

The very talented person Dr. Krishnendu has also tried his hands in acting such as Holy Faak which is a web series for Hoichoi and Selfier Phande movie for Zee Bangla.

MAAC Workshop On ‘Story Development’

The workshop held at MAAC Chowringhee on 13th July Saturday was an immensely knowledgeable event for the aspiring students of MAAC.

In this 2 hour workshop Dr. Krishnendu Chatterjee taught our students about how to write appealing scripts for the entertainment medium.

He shared his experience as a scriptwriter within the film industry.

A story passes through many steps while moving from paper to television or film screen.

Developing a story for short film is completely different from developing a story for feature film.

Dr. Krishnendu focussed upon the technique behind creating a successful story which will retain in the memory of audience for a long time.

He discussed about methods and tricks of story development; how to give comedy touch in the story; how to emphasize the characters etc.

A good story consists of plot, climax, satisfying resolution and goal of the characters.

Within the story the characters must be crafted in depth with their personalities, back-stories and perspectives.

Dr. Krishnendu showed the effective ways to develop the scripts for short films as well as feature films.

In short films where the time is a limit the script must be compact and convincing.

Scriptwriter must know how to manipulate time within the story.

During the workshop our students were so much engrossed in the session as if they were listening to some great stories.

This two hour long workshop piqued curiosity and imagination of the students as lot of questions were asked to Dr. Krishnendu.

This workshop threw abundant lights on the scriptwriting for the 3D animation short film competition 24 FPS 2019.

24 FPS 2019 Short Film Competition

24 FPS short film competition is an annual event conducted every year in the month of December by MAAC in association with United Nations Information Centres (UNIC).

From its inception in 2003 this event has served as a platform for young artists of MAAC to showcase their creativity and potential.

This event is a prestigious effort to bridge the gap between students and industry professionals as prominent industry personalities join this event as guest members.

24FPS event is a platform where quite a good amount of 3D animation short films entries comes from various MAAC Centres.

This event is also open to national and international animation studios, professionals whoever wants to showcase their talent, so the competition is very tough.

The jury members not only judges the special effects and type of animation used in the short films but also notices the concept or the story line of the films.

24PFS welcomes entries from multiple skilled categories but it has three main award categories.

Three main award categories are

• Script to screen
• 3D Challenge
• VFX Challenge

So you can easily understand that how much challenges each and every MAAC student faces in choosing the best story for their 3D animated short films for this annual event.

Short film with exceptional concepts and story line always wins the heart of jury members.

MAAC students make use of their knowledge and experiences gathered from the workshops help throughout the year for this 24FPS events.

Each year the performance bar is raising and hence 24 FPS competition is becoming much tougher.

No doubt this workshop held at MAAC Chowringhee on ‘Story Development’ taken by Dr. Krishnendu Chatterjee will play a big role in crafting good scripts for the 24 FPS 3D animation short film event.

MAAC Director Mr. Naveen Choudhury was also present at this workshop to motivate our students.

A well-crafted story is foremost important in the event like 24FPS; so the script part should not be neglected.

Mentors at MAAC help our students to pick the best story for the 24 FPS event, the story with powerful message.

From the workshop on ‘Story Development’ our students not only learned about how to write a good script but also got valuable notes on how to convert script to screen story.

Dr. Krishnendu Chatterjee’s workshop also focussed upon how to work under pressure according to the demand of directors and producers of the film industry.

Dr. Krishnendu with vast experience as director, actor and scriptwriter inspired and encouraged our students to come up with their own unique and entertaining stories.

We thank Dr. Krishnendu Chatterjee from the bottom of our heart for his thought provoking and knowledgeable workshop.

In future we hope to watch many more entertaining stories on the silver screen from master story teller Dr. Krishnendu Chatterjee.

If you want to be a part of such brainstorming MAAC workshop contact @9836321595.

The Evolution of Indian Cinema

Today in our blog we will  discuss  about some different topic i.e the evolution of Indian Cinema.

On one’s way to work or school, waiting for transport.The auto that takes you where you want not only provides a means of travel, but some music as well, some of Bollywood’s golden age tunes.

As you go, you see posters showing off the newest star’s upcoming film. Films are not just entertainment here: they’re a part of life.

Students, professionals, parents, grandparents: everyone in the country is united by the love of cinema.

From Amitabh Bachchan’s fiery performance in Sholay to Rajinikanth’s unbelievable popularity; from crowd pleasers to serious art films, there’s something here for everyone, and that says a lot about the industry.

It’s passion that makes great art, and of course, it’s passion for films that makes great films. More than anything, this is what an aspiring artist in this world must possess, and it’s a quality MAAC Kolkata students possess in spades.

Ever wonder how awesome it must be to spend hours learning and working with others who are as into this stuff as you are?

As of 2013, India ranks first in the world in terms of annual film output. In 2016, the industry’s gross box office earnings came to 竄ｹ15,500 crore (US$2.4 billion).

The prospect of foreign direct investment has made the industry attractive to the likes of 20th Century Fox, Warner Bros. and Walt Disney Pictures while Indian companies such as Zee, UTV and many others continue to grow and expand.

Cinema is nothing short of a financial and cultural force in today’s day and age. But how exactly did we get where we are? To find the answer, we go back to a time over a century ago.

While there had been films made in India earlier, they are generally not considered part of our film canon.

It was Dadasaheb Phalke, who, with his landmark film Raja Harishchandra, began the legacy of Indian cinema in 1913, and is thus called the father of Indian cinema.

Still struggling to overthrow the British regime, many films at the time had tones of nationalism, and stirred the people to action. It was a show of art’s ability to inspire people and transform lives.

The advent of ‘talkies’ earlier with Alam Ara had changed films completely. Not only were acting skills necessary, but so was an impressive voice.

The addition of songs would one day become a mainstay of the medium, even spawning an extremely successful music industry in the process. Ardeshar Irani was also the first to attempt a colour film with Kisan Kanya in 1937.

The 1940s were a decade that changed the world.

They saw India win her Independence.

They saw the world ravaged by World War II. In the world of Indian cinema, they saw filmmakers become bolder than ever before, thinking ahead of their times in making Kismet, starring Ashok Kumar.

It would become a massive hit, and had confrontational themes: an anti hero, and an unmarried pregnancy.

With the arrival of Satyajit Ray, Indian Cinema finally made its debut on world stage. Pather Panchali (1955) won a host of international awards including the Cannes award for best human document.

Indian cinema adopted influences from other artistic movements from around the world, including neorealism.

The transition to largely coloured films increased the emphasis on the entertainment aspect, and the 60s saw a large number of films of this kind. K. Asif’s Mughal-E-Azam proved successful.

With the 70s, this entertainment aspect was still further emphasized, and masala films (which are still immensely popular today) were the result. It was in this era that action epic Sholay saw its release.

The film is still lauded as one of the greatest in Indian cinematic history, setting a standard for scale, memorable characters and action that is still rare even in this age of action films.

The angry young man was the new central character of the time, heralded by Amitabh Bachchan.

Star power was also extremely important, as both leading actors and actresses gained immense popularity and pop culture influence.

Eventually, the 80s saw the arrival of the new wave in both Bollywood and the South.

But it was the technological revolution of the 90s that completely changed the game. While practical effects and stunts had been brought into the limelight by international films such as George Miller’s epic dystopian series Mad Max, they had also highlighted the importance of techniques of depiction.

Improved visual effects, and eventually computer based effects became the legacy of the decade, and the era turned out blockbuster hits such as The Matrix and Terminator 2: Judgment Day.

The impact of these films on the country’s cinematic landscape was massive: not only were visual effects now used to conveniently allow the addition of scenes which would have been considerably more expensive to physically shoot in entirety, with the building of props, or going on location, but they also introduced the idea of the science fiction film which was based on things that simply couldn’t be depicted without these technologies.

The implementation and rise of CGI and VFX in the Indian cinematic industry was something arrived at through a long road, but it was well worth it, delivering some of the most memorable films in recent world history, including the much acclaimed Baahubali series.

With stunning 3d models and extensive use of innovative camera techniques and visual effects, it was what Indian cinema had been waiting for: a film which combined the rich influence of our varied and powerful mythology with Western flair and attention to technical detail, resulting in a visual spectacle for viewers from any culture.

The success of the films is yet another factor boosting the demand for trained professionals in these fields, and where better to hone one’s skills than at MAAC Kolkata?

So where next for Indian cinema?

With an endless possibility of new ideas and powerful next gen hardware capable of making it all real, the sky is the limit.

And that’s where creators and artists come in.

With institutes such as MAAC Kolkata training students in the nuances and skills necessary for the industry, more and more new voices are being added, and more and more stories are being told. As certain someone once said, “To Infinity and beyond!”

Multimedia – An Important Career Option

In our today’s blog, we will be discussing Multimedia and how is it an important career option.

A multimedia is a form of a content type for human communication through computer vision.

It is used to visualize and understand information from one to another. Multimedia is the way of communicating through text, graphics, audio, and video.

The most important element of Multimedia is the computer, without a computer, the coordination with visuals and audio can’t be possible.

Multimedia is a part of the Animation field.

The Animation & Multimedia industry has matured in India and has moved on from being just an outsourcing facility to a creator of indigenous intellectual property as well.

There are more than 300 Animation studios that came up about three to four years back only.

Multimedia is required in every field nowadays, whether it be an online presentation or a business conference.

Multimedia plays the most vital role in advertising.

It required in print as well as electronic media.

Firstly, they are prepared in computers using software and then it is shown to the ultimate audience.

Multimedia is used in print media like journals, magazines, newspaper etc.

Nowadays, we not only see text but photographs too in newspapers. Multimedia is also used in the field of education.

In the last ten years, we have seen a vast growth in the usage of computers in schools.

Computers make studies more interesting.

There are different visuals and pictures used to incorporate the study matter in a child’s mind.

It is scientifically proven that it is easier to understand something when we see it visually.

In many companies, presenting information to business professionals is a required form of communication.

Applications are already available for creating great-looking presentations, and through multimedia, these applications will become even better and more effective.

There is a vast scope of career options in the field of multimedia.

MAAC KOLKATA offers such courses which help you to master multimedia and it makes you ready to take up multimedia in any required field.

Multimedia is present everywhere, the phones we use, the T.V. we watch, the newspaper we read, the games we play.

Multimedia is required everywhere. The games in our mobile phones also contain multimedia.

There are different career options related to multimedia, some of them are:

Advertising manager, Creative Director, Media director, Web Designer/Developer, Multimedia Designer, Animator, Game Programmer , Game Tester, Photographer.

 Lately, there were no such scholastic courses in multimedia but nowadays many big colleges in the country offer degree courses in multimedia.

There are courses like a Diploma course, Bachelors Degree in Multimedia etc. Many software companies are offering for many types of software.

These professionals are also recruited in film companies, schools, universities, business companies etc.

Multimedia professionals generally work on creating digital images for the purpose of Animation, creating digital images for the purpose of Animation.

Multimedia can be pursued with any stream. A commerce student can also opt for this in college as well as the students of other streams.

The Multimedia specialists design and create information technology based multimedia products such as websites, DVDs as well.

Some key skills that are most importantly required to be in multimedia professional are:

A good eye for Design, Layout, and detail imagination and Creativity, Time management skills, Organizational skills.

The companies/agencies that employ professionals as:

Advertising agencies

Local authorities

Retailers

Software/multimedia houses

IT consultancies

Computer games companies

Manufacturers

Publishers

Educational Organisations

The average pay for a these professional in this country, India is about 3,90,000 per year.

There are not that much of a promotion scheme when it comes to Multimedia, that is why people are generally not promoted to other designations but they do get the bonus.

This is very valid too, as when it comes to multimedia, it becomes very different from other jobs.

Multimedia is maybe the only field and the only job that requires creativity, unlike the other jobs.

Once your creative power is lost (which happens very rarely with creative people) you cannot do anything, not even a promotion or an extra pay can help you save your livelihood.

Usually, the salary in this field  depends upon the skill and knowledge of the respective person.

The contract can be temporary like a one or two month’s contract. It can also be a contract that requires only the fulfillment of only one project.

For example, there are companies that hire professionals to work on their product design and once the product design is done, the work and the interest of the company in the professionals are also over.

It is very useful and advantageous for multimedia professionals as they can work with different companies at the same time.

It is also useful for the young and budding media students who wish to gain experience as they can work with some small startup companies on a temporary basis.

It is a very good Career option and also good way to have some extra earnings and part time jobs for people who are more interested in some other field than Multimedia.

After gaining experience in this field one can start up his or her own Business and work independently.

Maac Kolkata is one of oldest and renowned Academy in India for providing training in Animation, Vfx and multimedia.

MAAC Kolkata provides a comprehensive, 360 degree learning opportunity for extensive job-oriented training in responsive web design, 2D Animation & print.

You will be introduced to the latest trends in the web & publishing industry like digital publication, augmented reality, mobile apps & interactive web content.

So it is a great career option for young aspirants who aspire to be successful and keep their creative mind alive at the same time.

People who do not wish to get a job and work 9 hours a day and feel like robots, multimedia is the perfect option for such people.

PICTURES AND WORDS: VISUAL STORYTELLING AS A MULTIMEDIA TREND

In our blog we will discuss the visual storytelling as a multimedia trend.

Human beings have been fascinated by the idea of stories being represented in a visual form since time immemorial.

Any and every history book attests to this fact, telling us about people from prehistoric times recording their lives and stories in the form of cave paintings, of ancient Egyptians with their pictograms (hieroglyphs).

Papyrus scrolls, or Europe with the vast number of art pieces inspired by oral and written storytelling traditions, or even sculptures and carvings in temples or stained glass window paintings in churches.

These visual depictions of stories have endured through the years, and to this day there are people who study them to try and understand the story behind the art.

Despite being rooted in the fine arts, this trend has evolved in the past few centuries into more obvious formats such as the motion picture, while traditional hand drawings on paper or canvas have transitioned onto their digital counterparts in the field of multimedia.

Before we delve into the digital world, however, let us understand what visual storytelling is.

As noted earlier, visual storytelling is the representation of a story or narrative through some form of visual media and multimedia.

Also known as narrative storytelling or a photo story, it ignites imagination, inspires emotion and encourages the development of aspirations in the viewer.

While the concept has existed for centuries, the term is relatively new and has gained traction in the past decade or so with the advent of digital and new media.

Visual storytelling often includes a series of images or a video in order to portray the core message.

In today’s context, visual storytelling is a term most commonly found in the marketing and communications world.

Can be described as a marketing strategy that communicates powerful ideas in an interactive and immersive manner by means of a compelling story arc that will appeal to the potential customer.

The key points here are interactivity and customer (or consumer) immersion, and an underlying narrative to the presentation that enforces the central idea behind the product or service.

The main goal of visual storytelling today is to create profitable customer engagement for the marketer. The reasons for this are manifold:

Population boom, leading to demand for more content.
Dramatic increase in content production, as a result.
Decrease in human attention span, due the increase in engaging content.
Faster processing of visual image-based input in the human brain; research shows that images are processed several thousand times faster than      text.
Information presented in the form of a story is more appealing to the human mind.

People today are more interested in experiences, rather than simply products or services.

Take a moment and think of your smart phone.

It’s the easiest example of a product that gives you an experience: from communicating with family, friends, or colleagues, playing that latest game, surfing the internet.

Keeping up with the news, watching films and television shows, taking photographs, navigating the roads and exploring new places.

All of it is possible on that pocket-sized device.

So that urge you feel to change your smart phone when a newer, more ‘feature-rich’ model is released is because of that driving quest that we post-modern humans have for new and pleasurable experiences.

Another good example is VR gaming.

Virtual reality allows the user to step into a different world, so to speak, by ‘changing’ their surroundings into whatever is being projected into the headset view.

Game developers have taken this to the next level by integrating motion capture technology into game controllers, allowing the player to experience the game as though they are a part of the environment.

To better understand how it works, you can read our recent article on VR kits.

For the marketer, all of this means that the challenge lies in creating content across all multimedia platforms (digital, as well as print and broadcast) that will engage and satisfy the needs of the potential customer.

Companies today are shifting more aggressively to audience-oriented policies of action.

Since the thirst for an impactful story has remained ingrained in our nature for thousands of years that is the road to take.

In addition to simply telling a story, including elements of social change and positive environmental influence create vulnerability and highlight the humane side of a business, which boosts the image of the marketer to a great degree by inspiring trust and empathy in the audience.

For successfully telling a visual story, it is absolutely necessary that proper planning is undertaken.

From the message that needs to be delivered to the viewer, to the presentation of the content, every step needs to be planned properly keeping in mind the goals of both the medium and the marketer.

Inspire emotion and invoke trust in order to create a connection, and then cater to the audience’s needs through the product or service being marketed.

The internet serves as the most prolific platform for information exchange in the world today.

As a result, marketers are experiencing the need to keep up with the flow and transition to the digital world.

Most of the multimedia like print media, electronic, educational institutes, hospitals and other product and service providers has a digital presence in addition to their physical one.

A lot of businesses operate almost entirely on digital platforms, and many are devoted to establishing digital presences for others.

This global transition to the digital space in the past few decades has created a need for different forms of digital content, also known as multimedia.

This includes text-based communication, audio-based media such as music and radio broadcasts, as well as visual media like photographs, advertisements, motion pictures and video and virtual reality.

The global community thrives on such content on a daily basis, and the very nature of visual media ensures that it will have an effect on people across all sorts of cultures and through time and generations.

For more information on multimedia and how you can use it for visual storytelling, do check out Maac Kolkata’s comprehensive courses covering graphic and web design, multimedia trends and more.

WHY MULTIMEDIA IS A BOOMING CAREER IN INDIA

Animation and Multimedia nowadays is not just an art of drawing cartoons but has emerged as complete industry with tremendous revenues.

According to report India’s Media, Entertainment, Animation Industry with multimedia has grown around 20 per cent in 2016, propelled by a 31 per cent growth in the VFX industry alone.

The release of films Fan, Shivaay, Bahubali, M. S.Dhoni the untold story, Sultan has given the VFX industry the much needed lift.

And with this increase in the revenue, so as job opportunities in this field has also increased.

So, why not grab this chance and make animation as your career.

Animation in India is vastly taking over the entertainment industry generating a number of career options.

An animator with experience with a hands-on experience earns approximately Rs.400000 to Rs.500000 approximately annually and a fresher earns approximately Rs.15000 to Rs.25000 approximately monthly.

Thus there are plenty of jobs in this field. The Multimedia Industry is huge and is expanding like ever.

The prime fields in multimedia Industry are Advertising, Online and Print News Media, Film & Television, Cartoon production, Theater, Video Gaming, E-learning animations, animation,2d as well as 3d and many more.

There are also professional opportunities for animators,graphic designer,gaming mobile application and gaming desktop software developers, cartoon artists,3d modelers, layout artists and many more available in the market.

To avail these fabulous career options one can attend certificate, diploma courses from recognized institutions.

These institutes sometimes also provide career assistance to students in order to get them on track for their bright future.

Job Opportunities in Multimedia Industry

A range of work profiles are there in this field. These are as follows:

1) Animator:

An Animator gives life to computer generated drawings and characters on screen.

2) Sketcher

The days are gone when sketchers used to sketch with theirs hands, now comes the digital pens which are used for drawing sketches on computers.

3) Designer or Graphic Designers

Designers design architectural setups for application specific forms, mostly part of these are web designing and graphic designing.

4) Planner

Planner in animation refers to who does the plan for backgrounds in games so that you can get the 3D image of this game’s setup.

5) Editor

The Editors particularly watches the content, analyses it, remarks the additional needs and edits the unwanted part. Yes you are the boss here.

6) Composer

How many of you remember the music of Mickey mouse or Tom and Jerry?

Yes, it is the music that makes watching the cartoons more fun….isn’t it? Thus the composer does the same job.

7) Movie Maker

Movie making is fun to do. Animators create movies based on stories and fables.

The animations short films are also becoming popular on internet.

8) Writer

The writing involves many things such as plotting, putting and outlining the contents of stories. If you are a good writer then you can go for these options as well.

9) Software developer

Software developer’s work involves designing, creating and writing and implementing computer programs for video games and other gaming environments.

10) Pre production

Preproductionhappens before the production of the animation project starts. The important function of pre-production planning is effective use of resources before an animation project such as films or games are produced. It includes building up ideas and developing proper plan of implementation.

11) Post production

Post production is done after the project is completely done. It usually involves editing scenes, various transition effects, adding voice to characters, background score, dubbing and many more. It is the final step of production of any animation project. Many More.

Courses offered by Institutes

Students looking for career in this field should have skills with Computers, Creativity, Imagination, Presentation, Drawing and modeling skills.

If you want to start your career just after 12th standard then you can do a diploma course.

These courses provide you knowledge of applying visual effects that is Vfx, flash, web motion, mixing, production, rendering etc.

Certificate courses in animation provide a wide variety of certification such as follows:-

Career Courses at MAAC KOLKATA

3D Animation Programs

Enter the exciting world of animation.

Improve your skills and career opportunities in the animation industry with exclusive 3D Animation courses.

 AD3DEDGE – Advanced Program in 3D Animation
D3D – Professional Program in 3D Animation
DAFM – Program in Animation Filmmaking
Design VizPro – Program in Architectural Design

VFX (Visual Effects) Programs

From flying cars to flying superheroes! Create high-quality visual effects (VFX) for films, TV, advertisements & games, with MAAC’s VFX courses.

ADVFX – Advanced Program in VFX
VFX Plus – Professional Program in VFX
S3D – Job-Ready Program in Stereoscopic 3D


Graphic Design & Multimedia Courses

Build a career in web designing, graphics, and print & publishing. Join any one of our Graphic Design &Multimedia courses and explore opportunities in the national and international studios.

APDMD – Advanced Program in Digital Media & Design
DGWA – Programs in Graphics, Web and 2D Animation
DGA – Programs in Graphics & Animation


Game Designing Course

Make work as fun as play! Create your own games for PC, laptops, mobiles and tablets!

DGDI – Program in Game Design & Integration
Media & Entertainment Course

Get trained to join the media & entertainment industry with a comprehensive course, and explore career opportunities in India & abroad.

IPVAD – International Program in Visual Arts & Design
Short Term Courses

You can learn a new skill or sharpen your existing skills in one or more software. MAAC offers short-term courses to suit your needs.

MaxPro – Program in 3DS Max
MayaPro – Program in course in Maya
ADS – Certificate Course Advance Digital Sculpting
SMOKEPro – Program in SMOKE
DFM – Certificate Course in Digital Filmmaking
CE Pro – Program in Compositing and Editing
Advanced Compositing with NUKE, MOCHA, SILHOUETTE
Digital Photography
DP – Certificate Course in Digital Photography

Furthermore, only some examples are covered here.

Opportunities exists in private sector enterprises is tremendous.

So a booming career is waiting for you in the animation industry. There are number of animation studios both in India and abroad who work for clients.

An animator can be a freelancer as well who can earn very well in work from home scheme or they can start their own internet channels and post their animation works online and earn from it.

Multimedia Industry has a sky of opportunities stored in its kitty.