Secret of Logo Design

Do you think creating Logo design is simple?

Well, only a professional Logo designer can give answer to this question.

A logo is company’s first impression; logo makes an impact on customer’s brand perception and purchase decision.

A Logo talks beyond colours, stylised fonts and graphics; it is a brand’s visual identity.

So, designing a logo is not that simple.

Here in this blog today we will discuss about the secret of Logo design.

Today Logo designers are in high demand and a well-designed logo with a secret message is always catchy.

A 3D Logo designer considers lot of things while designing logo for a company.

Most of the famous Logos carry a significant meaning or hidden message within themselves.

Before designing a Logo for a company you need to do a bit research about the company.

Interview the client to get all the necessary information about the brand.

Learn about the industry and its competition.

Check out the current design trends and client’s need.

Secret Criteria For Logo Design

Logos are born from Research.

Each and every logo which is famous now is the result of extensive research.

Understanding the need of the client is important.

Collect the information like – who are the client, what they do, how they work and what is their target market.

Go through the previous logo if available and then think about the upgrade version.

Do research online to get inspiration.

Research of the target audience or customer is also necessary.

Giving value to customer’s perception and designing the logo in such a way that it will not hurt sentiments of the people is necessary.

Logo design is not only about creating an appealing visual but also building up a brand.

The logo should communicate between the client and its target customer; so market research is important.

Logo design should be simple so that customer can easily register the brand in their mind.

Explore With Typography Critical Thinking, Creative and Planning is the basic rule.

To create a design for logo the best way is to use pen and pencil to sketch out the ideas.

Sketching with help to do experiment freely; you need to save the sketches for the future reference also.

Take care of the pencil strokes or shades while designing the logo; use the alphabets in a stylised way.

Typography is the main part of an effective logo.

Either one can create a customized typeface or use a pre-set one.

Keep the typeface simple, readable and classy.

After doing the pen and pencil sketch, work on computer software to design Logo.

Today software comes with in-built typography; the artist can do research and then select the appropriate typography suitable for the brand.

The artist can use typography to embed hidden message in the Logo.

Experiment with typography will help the artist to build corporate identity.

Letters and typography style should be used in such a way that it could create a hidden figure as a message of a company.

Typography is subject to trends, so choose the font carefully.

A logo helps to distinguish a brand from its competitors, so it’s important to make the image of the logo unique from the rest.

Play with Symbols

In the above picture we can see very familiar symbols which we come across in our daily life.

Brand message can be easily conveyed through symbols.

Give your logo a unique symbol so that the people can remember it easily.

A simple test or a simple image is easy to memorise rather than the complex one.

For logo designing get inspired from different resources such as design centric websites.

Something which will make you happy is the potential root of an awesome idea.

Select the Colour Tactfully

While designing logo, colours play an important role.

Bright and bold colours grab’s the attention more easily.

Every colour has its own significance and it can add fresh idea or message to the logo.

Each colour has its own property such as Red is for energetic; Orange creative, Green is for growth, Pink is for fun etc.

Choose the colour from the company’s other graphic designs.

For example this NBC (National Broadcast Company) Logo has many colours and it shows the features of a peacock.

Here colours are used in such a way that we can see peacock in Logo design.

To add hidden message in the logo use the space carefully to add colours.

Colours should be used tactically.

Keep the Design Simple

A simple Logo is easy to remember, avoid putting too much detail into the concept.

Simple Logos are easy to recognise from a distance.

Choose the easy to read font.

It is not necessary to show what the company does in the logo, example Marlboro Logo doesn’t have a cigarette or BMW doesn’t show a car.

A logo works as identification for the company.

A well-designed logo represents the so called company and what that company stands for.

A good designed logo also helps the public to differentiate it from the other competitors.

A logo appears on many platforms such as websites, business cards, billboards etc.

Logo should have flexible size and content depending upon on which platform it appears.

A good logo design works on printed materials as well as various digital platforms like mobile devices.

Avoid using too much of effect as the logo need to look great across different platforms.

Lots of effect may make the logo beautiful but it won’t be translate well to different media platforms.

Start with ordinary black and white effect and then do experiments with other colour contrasts.

Timeless

If you look at Coca-Cola Logo, it hasn’t changed much since 1885.

Design a logo which will be effective for 10, 20 or more years.

Think about the longevity and not about few months or years.

Trends will come and go but the logo should undergo the ages.

Get to know more about Logo Design by joining our MAAC Kolkata Centres

Demo Reel Advice For VFX CG Animation Students

Is my demo reel is satisfactory for this studio?

Every CG or VFX artists face this type of question in their career span.

If you are looking for your first job in animation, visual effects or computer graphics then creating an excellent demo reel to show studios is crucial.

Your demo reel should offer something unique, entertaining and engaging.

Let us discuss about the crucial points which VFX-CG-Animation Students should keep in mind before preparing the Demo Reel.

Creating a Demo Reel which will showcase your talent and will make you stand out from the crowd in the competitive market is something to be focussed.

After discussing with several VFX CG Animation supervisors and artists of reputed Production Companies we gathered several important factors necessary for Demo Reel.

VFX CG Animation students should follow the guidelines before designing the demo reel.

Tips To Make Your Demo Reel Stand Out

The Demo Reel should be interesting.

Opening the reel with a great acting shot and another will grab everyone’s attention.

A mid close-up shot sells emotion well; let the feelings of the characters convey to the audience that will make the audience hooked to the demo reel.

Editing is the key part here; proper selection and arrangement of shots will add wow factor to your demo reel.

The reel can do tricks with the viewer.

Entertain your viewer with unique visuals by thinking out of the box; read the job description carefully to find out the need of the studio.

Recruiters prefer a tight and short demo reel; give you maximum effort to make the three minute reel interesting.

Don’t be insecure about the length of the demo reel as every frame counts; even ten seconds of amazing animation can beat one minute of ordinary animation.

In fact a demo reel of one or two shot with duration 30 second can also win heart.

Demo reel should be short, simple and interesting.

Be attentive on your skills and strengths.

Most of the time we want to add too much rather than focussing on the simple element; lack of focus can hamper the demo reel.

If you have the talent to draw, paint or sculpt include that in your reel.

If you are an animator create a unique character; don’t copy the popular character and do walk cycle turn-tables.

30-45 seconds of animation is enough in a demo reel as the recruiters is reviewing 30 more demo reel.

Make the dialogues interesting to tell the story; don’t show violence

The emotion in the dialogue sells the product; animating only the eyes and eyebrows of a character can sell the shot.

Just a slight movement of eyebrow can change the whole facial expressions.

Never put a shot in your demo reel until and unless you are 100% satisfied.

The Animator who will review your demo reel will wonder about your judgement of quality; bad selection of shots will lead your reel into the bin.

If you are a modeller then showcase your understanding of surface texture and lighting.

Don’t use rave music as most recruiters turns off the volume at the time of viewing the reel and listens only for lip sync on an animation reel.

VFX CG or Animation students should impress the recruiters with the pictures not with music.

Show your ability to learn new software.

If you are a VFX artist then concentrate on digital matte painting, particle simulation or meshing.

Get your hands in high definition footage, put incredible complex elements into demo reel to show the reviewer that you understand the concept of key, fill and bounce lighting, shadows, depth of field, colour.

VFX Compositors should know Nuke very well.

Working in the VFX field need professionalism; VFX is challenging and fun so respecting yourself and co-workers in the key part.

Be professional and respect your recruiters’ time.

While submitting a demo reel student should remember to add a cover letter, a shot breakdown and reel outline along with resume.

Mention about the software and operating systems used in the making of demo reel.

In your demo reel don’t mention about the software which you have used only one time.

Labelling should be done clearly and the delivered media should play easily.

Don’t forget to keep an online backup link of your demo reel.

Demo reel material should support the type of job.

Your material selected for the demo reel should well match with the companies requirements.

If you have interest to do high resolution creature work for movies then create some complex ZBrush material with rigged and mesh models.

Create your demo reel up to the standard of your dream job.

Good attitude is also important as the reel.

Impress your recruiters by your imagination and hard work.

If you fail to get the job don’t get discouraged, get the feedback and apply gain.

Reel must deliver your calibre to work within a complex pipeline.

Your reel must show how efficient you are to work within the collaboration.

Be open to work for partnership in schools, advertising, new media, industrial design and sculpture.

Working in collaboration will help you to develop your skills, patience and understanding.

Cross-training is important now days in the field of digital art.

Digital artists can gather experience while working with traditional animation team.

Modeler should study anatomy of human and animals to get the detail knowledge about figures; Modelers must understand concept of the work.

These day studios expect your reel through a link such as Vimeo or You Tube.

When the demo reel is ready to be seen it is necessary to decide upon your video sharing platform.

Vimeo is the industry standard.

Remember students Demo Reel with unique contents always get attention and easier to remember.

VFX-CG-Animation Students must keep in mind that Demo Reel is their gallery; it will explain who you are.

Therefore if you an aspiring student of VFX-CG or Animation then keep in mind the above mentioned points.

Contact us to so that our mentors can guide you at every step.

VFX Techniques Used In Bengali TV Tele Serials

Hello Friends as we all know that the use of VFX is very common now days in Movies as well as in Television.

Serials based on Indian Mythological stories use the visual effects more compared to romantic stories or comedy.

As the use of real animals is forbidden for their safety purpose most filmmakers rely on the computer generated images or CG animals for the plot purpose.

Today in this blog we will go through Bengali television serials which uses VFX to create visuals that is impossible to shoot on the shooting set of live action.

Bangla Channels with different serials at every half an hour makes us astonished with its visual contents.

Colors Bangla’s serial like Mahakaali was dubbed from the Hindi serial of the same name.

Mahakaali has high visual contents; it portrayed the goddess Parvati and her alter ego Mahakaali.

To fight with the demon Parvati changes into Mahakaali the most destructive incarnation of the goddess.

Each and every episode of Mahakaali is highly illustrious and crafted with Visual effects.

Bangla Serials with VFX

Colors Bangla’s current serial named Manasa depicts the journey of snake goddess Manasa.

The story is written by Saswati Ghosh and produced by Subroto Roy Productions.

Colors Bangla’s story Manasa is running successfully at every contemporary household in Bengal.

Manasa has gripping storyline and path-breaking VFX along with commendable performances.

Manasa, the snake deity is the wife of sage Jagatkaru; Manasa fights for her right to be worshipped as a goddess after facing rejection from her father (lord shiva), goddess Chandi and husband (sage Jagatkaru).

In the above picture the blue pupil of the eye is crafted with the help of effects.

The makeup session takes about three hours for the character Manasa.

Computer animated snake with five head appears in this serial; the CG snake can reduce or enlarge its size according to the demand of the story.

This serial uses a lot of Computer generated backgrounds such as the palace, village and the swarg lok or heaven the kingdom of gods.

To create fire coming out of the mouth or river water VFX is used most commonly.

In this serial Manasa has a character of temper and discouragement; the reason for her anger is rejection by her father (lord Shiva) and her husband.

It is about the victimization of snake goddess by the male Hindu gods.

Actress Chandi Saha plays Manasa in the serial along with Indrajit Majumdar as Shiv, Aditi Chatterjee as Parvati, Debraj Mukherjee as Sesh Nag and Samata Chatterjee as Kal Nagini.

Shibashish Bandopadhyay is the researcher for this serial, Tanmoy Chakraborty is the art director and the music is composed by Devjit Roy.

Nishir Daak (Call of the night spirit) is another serial which deals with supernatural.

Produced under the banner of Shree Venkatesh Films; it is telecasted on Colors Bangla Channel.

The story follows Shreemoyee who tries to protect her daughter Tara from the evil spirit Nishi.

Sairity Banerjee played the role of Nishi the main antagonist wearing big necklace of skulls.

The long black hair of Nishi which floats and spreads in all directions to engulf everything is no doubt been created with VFX.

The red eyes of Nishi and the skull at the forehead are the outcome of VFX.

Nishi’s long hair can kill anybody and can create havoc in the surrounding, the visual effects and the sound of this serial will definitely make you to scream.

Nishir Daak is about fear, suspense, supernatural incidences and the victory of good over evil.

Lots of supernatural images and lighting effects will send shivers down the spine of the audience of this serial.

Directed by Rupak Dey and written by Sahana Dutta the suspence drama revolves around Tara who is blessed with divine power.

Tumpa Ghosh played the main female lead as Shreemoyee and Sukanya Chatterjee as Tara.

Zee Bangla’s Saat Bhai Champa is a fantasy soap opera produced by Surinder Films.

It follows princess parul who is determined to bring back her seven long lost brothers.

Saat Bhai Champa is based on the stories of Thakumar Jhuli.

Simple storyline and the visual effects made this serial popular over night.

It has CG monster octopus, CG background, CG water fall and CG volcano.

Digital flowers, butterflies, leaves and glitters add brightness to the scenes.

In this serial Witches can elongate their hands, can released poisonous green fumes from their mouth and can released arrows or balls of fire from their palm.

Arabya Rajani by Colors Bangla follows the story of Sultan Shahriar and his begam Sheherzad of 1001 nights.

Popular Arabic Nights stories are included in this serial like Aladdin’s Magic Lamp, Sindbad, Ali Baba and the Forty Thieves etc.

This show has lot of special effects; the production team has taken special care of the shooting sets and the costumes.

Along with the main character Jasmine and Gaurav many other popular actors are also playing their roles.

The production team used Chroma-Key effects during the shooting.

Digital Lamp was created for the story Aladdin’s Magic Lamp.

The Blue coloured Jinni can vanish anytime from anywhere.

For the story Ali Baba and the Forty Thieves the magical cave was the gift of visual effects.

The huge ship, eagle with red eyes and many other things were also crafted with computer for the story Sindbad.

To bring back the essence of Arabic Nights lot of background images were developed with the VFX.

Khonar Bochon is one of the recent serial which started on 14th January of 2019.

Oindrila Saha played the role of Khona.

The story is based on the life of Khona an Indian poet and legendary astrologer.

Khonar’s advice acquired the character of an oracle in rural Bengal.

In the serial Khona is a princess who comes out of the palace and stands beside the common man.

With the advancement of technique more and more serials with VFX will continue to come on the Television screens in the near future.

Know more about VFX through MAAC Kolkata.

Stars of MAAC Chowringhee Rashbehari/Ultadanga Shine In “AVENGERS: ENDGAME”

Today we will tell you about the stars of MAAC Chowringhee /Rashbehari/Ultadanga @ MAAC Kolkata who shine in Avengers: Endgame Movie.

As we all know that Avengers: Endgame is a 2019 movie based on Marvel Comics superhero team Avengers and became the highest-grossing superhero film.

Here we will tell you how four brilliant students of MAAC Chowringhee /Rashbehari/Ultadanga have successfully earned their name in the credit list of Avengers: Endgame.

And those four students are Abhishek Ghorui, Nilesh Baid, Abhishek Bose and Ravi Kumar Tanty.

Let’s look at the effort and journey of each of these students so far.

Abhishek Ghorui

Abhishek Ghorui is one of the shining stars of MAAC Chowringhee who takes the credit for the VFX work of the movie Avengers: Endgame along with others.

Abhishek Ghorui was an ex-student of MAAC Chowringhee from the year 2009-2010.

As a MAAC student Abhishek was enrolled to ADVFX course.

Currently he is a Lead VFX Artist at famous Studio Digital Domain.

Before joining Digital Domain Abhishek Ghorui worked at award winning visual effect company MPC (Moving Picture Company) where he and his team delivered amazing VFX for the movie The Jungle Book and Life of Pi.

Avengers: Endgame movie has many CG (Computer Generated) characters, CG environments, CG modeling, CG lighting effects and compositing.

At Digital Domain VFX artist Abhishek and his team worked on Thanos and the other CG characters.

Digital Domain delivered a good amount of VFX shots in the movie Avengers: Endgame.

We at MAAC Chowringhee feeling proud of Abhishek Ghorui and we wish to see him more with such credits in future.

Nilesh Baid

VFX played a big role in the making of this blockbuster movie Avengers: Endgame.

This movie has a huge list of credits for the VFX artist.

And among those many names you will find the name of Nilesh Baid who is also a shining star of MAAC Kolkata.

Nilesh Baid was an ex-student of MAAC Ultadanga Centre.

He completed the VFX Plus course from Ultadanga Centre between the years 2015-2016.

Currently Nilesh is working at DNEG Studio as a VFX Paint Lead Artist.

DNEG is a Visual Effect Company founded in 1998 with head office in London.

At DNEG or Double Negative Studio Nilesh has worked in Hollywood blockbusters like Avengers: Infinity Wars, Deadpool, Ant-Man and very recent one Avengers: Endgame.

As a VFX artist Nilesh’s responsibility was to make the VFX shots stunning.

Avengers: Endgame movie carried lot of excellent VFX effects and there is no doubt that to create a movie with so much of VFX effects need good amount of man power.

In the VFX industry, Paint artist does the in-depth minute detail work on the visual contents.

As a VFX artist in the film Avengers: Endgame Nilesh Baid and his team had the responsibility to remove unwanted elements from the scenes and to add something interesting elements within the scenes.

They worked on the removal of tracking markers, camera rigs, safety equipments etc from the scenes.

Avengers: Endgame had 3D generated visuals where Nilesh and the team did matte painting and added effects with the help of VFX software.

Nilesh’s name in the credit list of Avengers: Endgame has made proud to all the MAAC Chowringhee /Rashbehari/Ultadanga students as Nilesh Baid belongs to this city of Joy.

Abhishek Bose

The second name in the credit list of Avengers: Endgame is Abhishek Bose.

Abhishek was a bright ex-student of MAAC Chowringhee Centre.

He studied ADVFX Course at this MAAC Chowringhee Centre and completed his course in the year 2018.

Under ADVFX course Abhishek learned about different aspects of VFX techniques.

In-depth training at this MAAC Kolkata Centre made Abhishek Bose a skilled Roto Artist at Double Negative Studio (DNEG).

DNEG Studio helped him to evolve as a better artist.

As a successful Roto Artist; Abhishek has worked in many Hollywood movies along with Avengers: Endgame.

Rotoscope is an important part of VFX where the artist can change the background of a visual without altering the foreground or vice-versa.

In Avengers: Endgame Abhishek and his team member’s task were to place Tony Stark or Iron Man in the digital environment with CG characters.

Abhishek’s name in the movie credit list will give strength to the MAAC Kolkata students to dare to dream as nothing is impossible to achieve.

MAAC Kolkata teaches its students with extra care and love so that they can shine in future wherever they go.

MAAC Chowringhee is feeling proud for Abhishek Bose and wishing him all the best for future.

Ravi Kumar Tanty

From the above picture of big credit list of Avengers: Endgame; you can understand the amount of VFX work that has been handled by the large team of artist.

Ravi Kumar Tanty is one of them who worked with other VFX artists from other VFX Studios.

It feels wonderful when we see the name of Ravi among many VFX artists of the movie.

Ravi is currently working at DNEG as a Senior Paint Artist.

Ravi Kumar completed his ADVFX or Advanced Program in Visual Effects Plus at MAAC Ultadanga Centre in the year 2015-2016.

With the other VFX artists Ravi Kumar worked on this movie’s matte painting, texturing, grooming, lighting and other effects.

Other than DNEG Visual Effects for Avengers: Endgame was created by studios like  ILM, Weta Digital, Framestore, Cinesite, Digital Domain, Rise, Lola VFX, Technicolor VFX, Territory Studio, Capital T and Cantina Creative.

All these studios worked together to deliver 3,000 visual effects shots in the film.

We are happy to see our shining star Ravi Kumar Tanty among those excellent VFX artists who did incredibly painstaking VFX work for this movie.

It is a moment of joy and celebration for us.

MAAC Kolkata is feeling proud for all the four shinning stars of MAAC Kolkata Centres.

We are very much sure that MAAC students will create history wherever they will go.

Very big congratulations to VFX team artists of Avengers: Endgame.

Dear aspirant if you dare to dream big then join our MAAC Chowringhee /Rashbehari/Ultadanga.

2D to 3D Conversion With Stereoscopic 3D

Hello readers, let’s look upon 2D to stereoscopic 3D conversion in this blog.

The process of transforming 2D flat film to 3D form is called 2D to stereo 3D conversion or in other words it is a technique to enhance the illusion of depth by means of binocular vision.

During this conversion process depth perception is added into the digital images.

The conversion should be done with sufficient accuracy and correctness; the quality of 2D images should not deteriorate.

As more and more films are released in 3D now days, 2D to 3D conversion is becoming more common today.

More often non-CGI stereo 3D blockbusters movies are converted fully or sometimes partially from 2D footage.

Film like Avatar contains 2D scenes and converted to stereo in post-production.

Financial, Technical and Artistic are the reasons behind the shooting in 2D instead of Stereo.

The need for high quality stereoscopic images is growing; 2D to 3D stereo conversion will grow large in future.

Reason For 2D To 3D Stereo Conversion

2D to 3D stereo conversion gave a whole new dimension to Disney movies.

Animated films like Toy Story 3 or Tangled have generated stereo imagery from software like stereo-RenderMan.

3D provides the third dimension of depth which can be perceived by the human vision in the form of binocular disparity.

The advancement in the field of computer animation provides a second camera view which gives depth and volume to each and every 2D frame.

Filming in 3D requires various parameters and is expensive, bulky and complicated; stereo post-production is also expensive and time consuming compared to stereo conversion.

There is a high chance of various mismatches in stereo image like tilt, colour shift, vertical parallax during stereo camera shooting and it can be more complex than stereo conversion.

Stereo post-production is more complex, requires more work, time consuming and not well-established.

Stereo conversion is more cost effective and easy to achieve rather than stereo camera shooting or stereo post-production.

The stereographers uses as many digital retakes as required to perfect angle and depth in order to maximise the quality of each sequence in movie.

By the technique of stereoscopic 3D film artists create visual perception of a 3 dimensional image from the 2D flat surface or 2D image.

Stereoscopic supervisor Bob Whitehill at Pixar Animation Studios says he sets the parameters on a shot-by-shot basis.

Methods of stereo conversion use depth maps based rendering.

A depth map has grey scale that contains information about the interval or gap of the surfaces of scene objects from a viewpoint.

Depth Map is needed to determine the right distribution of the objects for the second eye.

Conversion of 2D image into 3D stereoscopic needs a good depth map first; depth map is consists of various shades of gray to show the depth of every part of the frame.

It requires reconstruction of 3D shapes from single or multi-view depth maps.

Steps for depth based conversion methods are Depth budget allotment, every important surface should be separated and depth map should be created.

Image segmentation, depth map creation are time-consuming steps.

People attached to such work are called depth artist.

Multi-Layering is another technique for 3d stereo conversion in which multi-layering involves implying a depth map to more than one slice of the flat image resulting in a much better depth.

3D reconstruction is also used in stereo conversion; it works well in the scenes with static rigid objects such as shots with buildings, interior shots and soft fuzzy edges.

Key to good 2D to 3D conversion is Depth Maps quality.

Usually depth maps are created for each frame present in the scene.

A good conversion can be achieved by maintaining overall nice working relationship with supervisors.

Filmmakers should make a good film in stereo rather than good stereo film.

Stereo conversion is applied in converting older films such as Star Wars.

Studio like ILM converted Star Wars films for director George Lucas.

Roto tool is used for stereo conversion by volume; it is a time consuming work in conversion process.

Roto helps to outline any character in shot.

Prime Focus converted The Chronicles of Narnia: The Voyage of the Dawn Treader.

In the film The Chronicles of Narnia: The Voyage of the Dawn Treader the team used View-D to convert mono shots to final stereo shots in about 8 weeks.

View-D 2D to stereo 3D conversion tool is another example; used after roto.

This was developed in Prime Focus by Chris Bond.

View-D tool allows artists to work on roto and then build second eye and stereo effect.

Ocula has been made by The Foundry in London for stereo post-production; it produced high quality disparity maps for high quality solution.

Many VFX houses use Ocula; it was used for Disney’s Pirates of the Caribbean: On Stranger Tides.

High quality conversion methods should deal with problems like Reflections, Film Grain, scenes with fast erratic motion etc.

In case of automatic conversion, a depth map of the entire scene can be calculated through camera motion.

In 2008 Walt Disney Pictures and Jerry Bruckheimer Films depended on In –Three for the live action 2D to 3D conversion of movie G-Force and Sony Pictures Image works converted CG animated scenes.

Disney returned to In –Three for the film Alice in Wonderland.

In-Three was founded in 1999 and patented a process called Dimensionalization t which helps to convert 2D films into high quality 3D films or development in stereoscopic reconstruction of two dimensional images.

Artists face challenged in handling finest details in Alice in Wonderland as women had wispy hair; there were leafy trees and lot of vegetations.

Stereoscopic films have influenced cinema a lot and will continue to impress audience in near future.

Standard release of the film Clash of the Titans occurred first and then 3D converted version was released in the same year.

View-D conversion process was used to convert the movie into 3D.

If you wish to know more about 3D stereo conversion then do contact us.

Kalank A VFX Rich Movie Know How

The release of multi-starrer movie Kalank in the month of April 2019 left its audience spell bound.

Here in this blog let’s take a look in the VFX rich movie Kalank.

Kalank is directed by Abhishek Varman and produced by Karan Johar, Fox Star Studio and Sajid Nadiadwala.

Kalank is about a love story set in 1945 pre-independent British era.

The actors who played the role are Madhuri Dixit, Sonakshi Sinha, Alia Bhatt, Varun Dhawan, Sanjay Dutt and Aditya Roy Kapur.

The main shooting took place in Film City Mumbai.

The film was made on a budget of rupees 150 crore.

Elaborate Set Of Kalank

Set designer Amrita Mahal Nakai worked on the beautiful massive set of Kalank.

To bring the director Abhishek Varman’s imagination into reality the production team did lot of research about the set decoration to make it as authentic as possible.

The set showed the famous Hira Mandi market of Lahore.

The story line of this film follows Alia Bhatt and Varun Dhawan in the undivided India.

Amrita told that they retained the essence of Lahore City as it was in 1940s.

Amrita and her team brought back the style of architecture of that period of time.

To this grand set VFX artist added effects to enhance the scenes.

Bringing the director’s imagination into reality was a challenge for the set designer.

While keeping in mind the theme of the film Red colour has been used extensively in Kalank.

Red is the colour of love, passion, power and blood; it is an emotional colour and every frame of Kalank has this colour extensively.

VFX team used different shades of Red to make each frame vibrant and energetic.

The story of Kalank unfolds amidst the communal tensions during the partition so red is there in the plot and characters.

The shade of blue colour also used inside the palace which gave an amazing look to the set.

Blue canal water was matched with the colour of door and wall.

Not only the set, even the costumes, lighting and props also received various shades of red colour.

The gorgeous Madhuri Dixit in Indian authentic attire with red dupatta over her head and heavy jewellery portrayed the role of enchanting Bahaar Begum.

Bathed in the colour of red her eyes carried emotion of sadness and pain throughout the plot of the movie.

In fact the multi-starrer poster of Kalank with red background is mainly developed by the use of VFX.

VFX Enhanced The Scenes

In Kalank Alia Bhatt as Roop arrives in a dream-like town of Lahore.

The pleasant lotus ponds with cosy boats, floating huge lotus leaves, oversized chandeliers in the palace of Bahar Begum, lace curtains, horse carriages, costumes with intricate details provided a mesmerising effect on the audience.

From the wide range of colour palette VFX artist team selected the suitable colours to add extra spark in the visuals.

FluiidMask Studio located at Mumbai handled the VFX of this movie.

FluiidMask Studio’s VFX Supervisor shared that “Kalank has fair amount of VFX and it will be stunning.”

At FluiidMask artists worked on the colour correction of the shots to make the shots more appealing.

VFX artists gave the colour texture to the water and made the flowers more bright and colourful.

Beautifully designed lavish palace of Bahaar Begum is a visually treat for the audience.

Lighting and texture has been applied so intricately at every nook and corner of the palace that it left impressions on the viewers.

In the above image we can see the red colour shade at the background wall of the palace.

In the song ‘Tabaah Ho Gaye’ one can find her performing her trademark pose in anarkali suit.

The First Class song featuring Varun Dhawan and Kiara Advani had almost 500 backup dancers.

Shot at the Hira Mandi set, this song showed the narrow streets, brick staircases and houses of 1940s period.

CG Bull-Fight Scenes

Varun Dhawan as character Zafar played the role of Macho Man.

Varun performed all the stunts himself under the guidance of action director Sham Kaushal Ji.

The actor went through rigorous physical training to make the body needed for the script.

The character Zafar is someone who flirts with life and danger.

The bull-fight sequence surrounded by audience was shot for 8 days on a hot sunny day in Mumbai.

But luckily the bull was not real, it was a CG or computer generated bull.

VFX team created the bull by using 3D model in 3d software and later added the animation to the bull for movement.

Fighting with real bull could be life risky so the CG bull was introduced in the null fight sequence.

The bull fighting arena has partly been crafted by VFX.

The back ground pillars and the broken wall structures were created with the CG tools.


The above image of Alia Bhatt with kite in the background of mountains is captured through the use of Chroma keying merged with VFX techniques.

The snow covered mountains has been inserted at the background during the post production stage.

As the film Kalank was mainly shot at the Film City Mumbai so it is quite obvious that this type of shot has been created at post production stage.

Kalank A VFX Rich Movie Animation Kolkata

This shot too is crafted by VFX.

The grand and huge set of Hira Mandi in the heart of Mumbai is not surrounded by the mountains and river.

But in the above shot we can see river and mountains at the background.

Moreover the burning Ravan is also added with the VFX in the mid ground of the shot.

Kalank A VFX Rich Movie Animation Kolkata

Now days fire can be generated with the use of VFX, there are software to build fire on shots so it is not necessary to use the real fire in the shooting set.

Through strong VFX Kalank’s each and every frame received colour, texture, lighting, fire and mood to highlight the emotion of the storyline.

Kalank with its rich VFX and mesmerising grand set will make a place in the heart of its audience.

Call us to know more about VFX.