In the 1980s, the release of blockbuster animations, like who framed Roger Rabbit, Disney, Fox, and Warner Bros came up and they started hiring artists and designers from every corner of the globe. European artists started hiring kids from colleges and some even before graduation. Big and major production houses began to increase the staff numbers, buying properties and paying magnificent salaries. And soon after these artists became hot commodities.
But the glamour is never permanent, soon the things began to feel formulaic and studios fell into trap. The big studio system lost sight of the story. With the bigger budgets nobody wanted to take a chance with the creative process. In this scenario, independent studios & production houses started making movie and benefited from the audience’s demand for something different.
Now the independent artists are setting up their personal studios in their homes and animators, who used to work for big production houses are now appearing as production heads of their own studios.
Studios started finding cost effective ways of producing their work and began looking overseas by the year 2000. Due to the decrease in staff requirement many artists left out of work. During this period the Troy Story released and made money at the box office and other major studios had realization that collaborating with some of the new, slick CGI studios could be advantageous.
Indies, also known as independent studios started putting up their own films. During the first decade of the millennium, the independent production company rush was the trend that had captured the attention of mainstream audiences across the world.
Indie production companies are now emerging in great numbers due to technological progress that has created an entirely different setup of the animation studio. It is more efficient to set up a studio where all the equipment's of production could comfortably be installed on one workstation. Indeed it seems the crop of indie production companies has grown continuing to have smaller budgets.
Diversification added to this process further. Considering the vast number of options available today like DVD, video games, commercials, internet, wireless and more, the new emerging consumer arenas like e-learning and ethnic entertainment target markets the scope for indie production is growing each day.
No one knows where the story will end. Perhaps this new renaissance of indie productions will give birth to its own list of lessons to be learned and challenges to be faced. But one thing is for sure that it is just the beginning of a new era for the animation paradise.
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